Embed Size (px)
DESCRIPTION
Fresh off attending "The World Largest Gathering of Inbound Marketers" conference, Valentina will be sharing the latest techniques by expert marketers and sharing market studies about improving your social media campaigns. Valentina Escobar-Gonzalez, MBA has a background in sales and has been using social media platforms professionally since 2009. Her experiences stems from years staying current on the latest in industry news, handling customer objectives, and creating a solid social media marketing plan. Extensive expertise on how to engage with your customers through social media - Facebook, Twitter, Pinterest, Google+, LinkedIn, blogs, YouTube, Flickr and more. She helps her clients create value and cultivate a competitive advantage on marketing trends through actionable strategies.
Citation preview
Social Media & Engagement Marketing
@EquineValentina #BeyondEngagement
M. Valentina Escobar-Gonzalez, MBAFounder & Bilingual Marketing Consultantwww.Beyond-Engagement.com
What is “Inbound” Marketing?
Publish + Share =
Get Found
@EquineValentina #BeyondEngagement
@EquineValentina #BeyondEngagement
Rethink: How deliver your
Message, treatCustomers, & Employees
@EquineValentina #BeyondEngagement
@EquineValentina #BeyondEngagement
@EquineValentina #BeyondEngagement
Make it Personal
• Make it Personal: What does the company do? iStock photos on Website?
• Don’t use their words!• Innovate, Pleased to, Unique, Focused on,
leading provider, Commitment, Partnership, New and Improved, Leverage, 120 Percent, Cost effective, Next generation, 110 Percent, Flexible, World Class
@EquineValentina #BeyondEngagement
The Future of Mobile Marketing
6 Billion People
4 Billion 3.5 Billion
@EquineValentina #BeyondEngagement
@EquineValentina #BeyondEngagement
Location-Based Inbound Marketing
• Is your website mobile-friendly?
• Keywords?
• Google or download: Charmin’s “Sit or Squat App”
@EquineValentina #BeyondEngagement
@EquineValentina #BeyondEngagement
Customer Service
• 36-48 month life cycle (TV, Emails, GroupOn)• Retention• Customer Acquisition: “being mapped”• Traditional vs. New MarketingTV Ads, Billboards, “Screen economy”• Forget Google! (Context) Search.Twitter.com• “Surprize & Delight” (i.e. Wedding)
@EquineValentina #BeyondEngagement
@EquineValentina #BeyondEngagement
Introverts are Amazing!
• How to “Wage a Quiet Revolution”MeetingsOffice SpaceLeadership
@EquineValentina #BeyondEngagement
Why You Get Fired?
Everything A Marketer Needs to Know about LinkedIn
Mobile Marketing in an Inbound World: Apps, Tactics, and Metrics for Success
Getting your Clients to Pay for Strategy
The Case for Small: Building an Inbound Marketing Consultancy
The Art and Science of Selling Agency Services
7 Content Ideas to Blow Up Your Brand, Business, and Sales in 2012 and Beyond
Whither Twitter?
From Boring to Story: How to Make Your Content Rule
Breakout Sessions Attended
@EquineValentina #BeyondEngagement
References
• Inbound 2012 Conference hosted by HubSpot• David Meerman Scott, “The New Rules of
Marketing & PR”• Gary Vaynerchuk (Vee), “Thank You Economy”• Susan Cain, “QUIET: The Power of Introverts”• Mark Schaefer “Return on Influence” & “The
Tao of Twitter”
@EquineValentina #BeyondEngagement
Contact Valentina:
M. Valentina [email protected]
855-880-5082
www.Beyond-Engagement.com@EquineValentina
http://www.facebook.com/BeyondEngagement
