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Stats on the current state of digitalisation in Finland along with insight what digitalisation will mean.
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Where we are with digital Current state of the digital business environment in Finland
By Mathias Calonius, Futurice 8.4.2013
Current facts
Digital is in the mainstream
90% use internet
Of the whole Finnish population aged 16-‐74 years
49% has a smartphone 49% followed some social networking service
Source: Tilastokeskus 2012
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2007 2008 2009 2010 2011 2012
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Online sales are growing fast in Finland About 7-‐8% of the whole private consumption
Source: Tilastokeskus 2011, 2012
Mobile has become a central commerce device
78% use smartphone for shopping related activities
Mobile use is growing really fast, already at the level of 35% in media services
70% use smartphone while shopping in-‐store
Sources: http://www.thinkwithgoogle.com/mobileplanet/en, www.sanoma.com
The insight
Online and offline commerce merge
YESTERDAY TODAY TOMORROW
4%
96%
8%
54%
OFFLINE INFLUENCED BY ONLINE
37%
ONLINE &
OFFLINE
ONLINE ONLINE
OFFLINE
OFFLINE
Digital and data drive sales, marketing and service development together
Marketing becomes a process and customer development becomes continuous
Understand where you are now
Learn to operate in the digital business environment
Starting out 10%
Basics right
40%
High ambitions, weak results
40%
Showing the way
10%
Focus on vision, learn from peers, start with high impact opportunities, recruit talent
Learn through experiments and by listening to the customer
Continue to develop your goal and vision and listen to your customer
Define measurable objectives, manage portfolio of projects and integrate initiatives