CURRENT AND FUTURE TRENDS IN THE MEETING INDUSTRY. CHANCES AND CHALLENGES FOR THE RUSSIAN MARKET. (MIBEXPO 2013, Russia. Anna Gorska GTO/GCB CEO presentation)

CURRENT AND FUTURE TRENDS IN THE MEETING INDUSTRY. CHANCES AND CHALLENGES FOR THE

RUSSIAN MARKET.

ANNA GÓRSKAICCA CEC CHAIRPERSON

GDANSK CONVENTION BUREAU/GDANSK TOURIST ORGANISATION CEO

MIBEXPO 2013

MIBEXPO 2013

TOP TRENDS IN THE MEETINGS

INDUSTRY

STATISTICAL SURVEYS GENERATION „Y”

FACE TO FACEVS

HYBRID MEETINGS

INTERNATIONAL ASSOCIATIONS

INTERNATIONAL TRADE SHOWS

MIBEXPO 2013

TOP TRENDS IN THE MEETING

INDUSTRY

MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY

LIMITED BUDGETS

MEAN

MORE SHORT LOCAL EVENTS more than 90% of

meetings in Gdansk&Region

last less than 3 days


ENAGAGE YOUR DELEGATES BE INNOVATIVE!

mobile apps

hybrid meetings

city games

augmented reality

gdansk4uMOBILEGCBeVENT app


INCREASING ROLE OF ROI (Return on Investement)

to make sure your events are effective

moneyknowledge

time


IT’S SECONDARY CITIES TIME!organizers are looking for a new, undiscovered destinations


ECO FRIENDLY SOLUTIONS AND CSR ACTIVITIES

do something for the local community


TWEET SHARE LIKE

be active in social media

GCB was the first Polish convention

bureau on Foursquare


SAFETY

DELEGATES WANT TO FEEL SAFE

MIBEXPO 2013

STATISTICAL SURVEYS

MIBEXPO 2013 STATISTICAL SURVEYS

Compare with other destinations

You can follow what is on in your destination and react

Measure the results of the marketing efforts

Create a higher acceptance of your bureau on the local market

Evaluate the economic impact

WHAT STATISTICS GIVE YOU?


ICCA rankings do not reflect the whole market

Exclude international meetings

Exclude religious, political, commercial and sport events

Exclude the corporate meetings

Exclude those meetings which do not meet with ICCA criterias (rotation, number of participants, regularity)

ICCA RANKINGS – IMPORTANT, BUT …


CRUCIAL ROLE OF LOCAL STATISTICAL SURVEYS PROVIDED BY CONVENTION BUREAUX IN COOPERATION WITH LOCAL SUPPLIERS

GCB provides statistical surveys

in cooperation with over

60 venues/partners


39. place in the world (40. place in 2011)

21. place in Europe (22. place in 2011)

94 events in 2012 (69 in 2011)

RUSSIA IN ICCA RANKINGS IN 2012


RUSSIAN CITIES IN ICCA RANKINGS

84 meetings in 9 Russian cities were classified in ICCA

2012 statistical report

In years 2003-2012 41 Russian cities were clasiffied

in ICCA statistical report

MOSCOW32 meetings in 2012

(17 in 2003)

ST. PETERSBURG38 meetings in 2012

(21 in 2003)

others cities: Sochi, Ekaterinburg, Nizhny Novgorod, Novosibirsk, Dubna, Velikiy Novgorod, Vladivostok

MIBEXPO 2013

GENERATION „Y”

MIBEXPO 2013 GENERATION Y – WHO ARE THEY?

born between 1977-1995

we are demanding

we care about CSR and green issues

we liked to be asked for our opinion

we love interactivity we want to be

involved at the planning stage

electronics devices are our extra „limbs”

the classic conference programme will not

motivate us

we want speakers who are in the

position of power


„Generation Y depends on visual learning. All theirlives, they were raised on graphics, games, theInternet and online games. This is a generation

whose marketing has been pictorial and graphic…to attract them, you need to be dynamic in your use

of graphics and pictures”

Lynch, 2006. qu. Dr. Rach of New York University


USE AS FEW WORLDS AND AS MANY STRONG IMAGES AS POSSIBLE

THINK IN TEXT-MESSAGING FORMATSHORT (VERY SHORT) EFFICIENT MESSAGES

COMMUNICATE WITH THEM FREQUENTLY

WHILE LOOKING FOR A VENUE – DON’T FORGET ABOUT CHILL OUT ZONES, NATURAL DAYLIGHTS, OUTDOOR AREAS, ICONIC DESIGN AND GREEN

MIBEXPO 2013

FACE TO FACE AND HYBRID

MEETINGS

MIBEXPO 2013 FACE TO FACE / HYBRID MEETINGS

FACE TO FACE MEETINGS VS HYBRID MEETINGS

OR

FACE TO FACE MEETINGS AND HYBRID MEETINGS


When we shortchange the face-to-face, we shortchange the relationship. It’s easy to replace a vendor you’ve never

met, but people think twice before firing a colleague or friend that they respect on a personal level.


HYBRID MEETINGS

innovative

engaging

solutions while budgets for meetings are limited

FACE TO FACE MEETINGS

“You can’t see someone frowning on a conference call”

they force more honestyand sincerity in relations

MIBEXPO 2013

INTERNATIONAL ASSOCIATIONS

MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS

International Congress & Convention Association

Society of Incentive and Travel Excecutives

MIBEXPO 2013

global community for the meetings industry

more than 950 members from 88 countries all over the world

11 chaptershead office: Amsterdam

ICCA database, dedicated association portal, publications

Events: Annual ICCA CongressICCA Chapters MeetingsICCA Research, Sales & Marketing Programme and many more

GCB is ICCA member

since 2007


global association community for meeting and event professional

more than 20 000 members from 86 countries

71 clubs&chapters

head office: Dallas

Events: World Educational CongressEuropean Meetings and Events Conference

activities: publications, research (Business Barometer, Business Value of Meetings)

GCB engages in MPI Poland Club

activities


nearly 2 000 members in 90 countries

28 local and regional chapters

Events:SITE Global ConferenceSITE Nite Europe during IMEX

activities: research, publications

Society of Incentive and Travel Excecutives


over 120 members from 39 countries all over the world

head office: Zurich

Activities: taking part in big events (such EIBTM, IMEX, IT&CMA)awards (National/Regional Client Award,National/Regional Supplier Award)publications


WHY IT IS IMPORTANT TO BE A PART OF INTERNATIONAL

MEETINGS INDUSTRY COMMUNITY?

be a part of global networking platform

promote your company/destination

attend education programme

take part in conferences and congresses

promote your development and success stories and at the same time learn from the others train your team ...

MIBEXPO 2013

INTERNATIONAL TRADE SHOWS

MIBEXPO 2013 INTERNATIONAL TRADE SHOWS


over 4 000 selected hosted buyers

over 3 000 exhibitors representing over 150 countries all over the world(destinations, hotels, venues)

networking possibilitiesEIBTM Forumfeature areas

EIBTM 2012


almost 4 000 selected hosted buyers

3 500 exhibitorsfrom over 150 countries

almost 5 000 trade visitors

65 000 appointments

Future Leaders Forum

Politicians ForumIMEX 2012


150 exhibitors from 32 countries

business travel executives, buyers and meetings industry specialist from Russia and Commonwealth of Independent Countries

business fair and conference

GREAT POTENTIAL!


YOU MUST BE THERE!

effective way to promote your products and services

meetings with selected hosted buyers

education sessions

new trends in meetings industry

networking

MIBEXPO 2013

HINTS & TIPS FOR RUSSIA MARKET

INTRODUCE YOURSELFTO THE

GLOBAL COMMUNITYFORMALITIES... RUSSIA "5 MINUTES”

MIBEXPO 2013

Sources:Helen Lyod, TMI Managing Director, TMI

ICCA statistical report 2003-2011

ICCA statistical report 2012

MPI Business Barometer

Rob Davidson, Conference trends

Rob Davidson, The Future of the Meetings Industry

MIBEXPO 2013

Anna GórskaGdańsk Convention Bureau/GTO CEO

ICCA CEC [email protected]