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1 So you think you can guide change? Do you recognize the toughness of organizational change...? The fanfare, the promises and next, the tardiness and disappointment of not achieving all of the desired outcomes? Many organizational programs fail because they don’t take current culture into account, as in “the way we do things around here”. The top might have decided that the others (the employees) must change. While staff has become wary of change. Other change programs fail because they are too conceptual and organization- wide. How about doing it differently this time? How about taking the time to include everyone and depart from current culture? Next, let’s keep change small, personal and focused on specific behaviors in peer groups of 10 trusted coworkers. Why not create change together, work on solutions and start practicing new habits in a pragmatic and hands-on way? The time spent up front will be gained back when the change brings forth the desired outcomes. Include, Engage and Empower People This 3-day workshop will help you guide change that works in a “21st Century way”: including today’s working professionals and engaging and empowering them to change in Change Circles. It doesn’t have to be so tough and tiring and top-down! Developing the workers and the workplace can be much more fun - while achieving true engagement and achievements. What versus How The starting point is the validated Organizational Culture Assessment Instrument to discover WHAT needs to change. Next, you engage, energize and empower people to find the HOW of successful change in small teams. Yes, you can guide change, too! This international, English-spoken workshop is a great opportunity to: * learn to apply the Competing Values Framework and the Organizational Culture Assessment Instrument * learn to guide effective Change Circles and engage leaders and employees * meet other consultants, Organization Development practitioners, leaders and HR people like yourself * learn from their cultures and cases * practice your people skills * add to your vocational learning (and gain GPHR, SPHR or PHR training hours) * enjoy the Dutch countryside in a well- equipped conference center. * discover the medieval town of Zwolle nearby...if you like. Culture Change Days 27-28-29 June 2013 Yes! You can guide change, too! A 3-day Workshop to learn how to guide Organizational Culture Change in a feasible, pragmatic way! Starts with the validated OCAI survey. This approach works thanks to the small, engaging, people-oriented Change Circles..! Based on the book “Organizational Culture Change” by Marcella Bremer and on the Organizational Culture Assessment Instrument by Kim Cameron and Robert Quinn.

Culture Change Days 27-29 June 2013

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A 3-day Workshop to learn how to guide Organizational Culture Change in a feasible, pragmatic way! Starts with the validated OCAI survey. This approach works thanks to the small, engaging, people-oriented Change Circles..! Based on the book “Organizational Culture Change” by Marcella Bremer and on the Organizational Culture Assessment Instrument by Kim Cameron and Robert Quinn.

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Page 1: Culture Change Days 27-29 June 2013

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So you think you can guide change?

Do you recognize the toughness of organizational change...? The fanfare, the promises and next, the tardiness and disappointment of not achieving all of the desired outcomes? Many organizational programs fail because they don’t take current culture into account, as in “the way we do things around here”. The top might have decided that the others (the employees) must change. While staff has become wary of change. Other change programs fail because they are too conceptual and organization-wide.

How about doing it differently this time? How about taking the time to include everyone and depart from current culture? Next, let’s keep change small, personal and focused on specific behaviors in peer groups of 10 trusted coworkers. Why not create change together, work on solutions and start practicing new habits in a pragmatic and hands-on way? The time spent up front will be gained back when the change brings forth the desired outcomes.

Include, Engage and Empower PeopleThis 3-day workshop will help you guide change that works in a “21st Century way”: including today’s working professionals and

engaging and empowering them to change in Change Circles.It doesn’t have to be so tough and tiring and top-down! Developing the workers and the workplace can be much more fun - while achieving true engagement and achievements.

What versus HowThe starting point is the validated Organizational Culture Assessment Instrument to discover WHAT needs to change. Next, you engage, energize and empower people to find the HOW of successful change in small teams.

Yes, you can guide change, too!This international, English-spoken workshop is a great opportunity to:* learn to apply the Competing Values

Framework and the Organizational Culture Assessment Instrument

* learn to guide effective Change Circles and engage leaders and employees

* meet other consultants, Organization Development practitioners, leaders and HR people like yourself

* learn from their cultures and cases * practice your people skills* add to your vocational learning (and gain

GPHR, SPHR or PHR training hours) * enjoy the Dutch countryside in a well-

equipped conference center. * discover the medieval town of Zwolle

nearby...if you like.

Culture Change Days27-28-29 June 2013

Yes! You can guide change, too!

A 3-day Workshop to learn how to guide Organizational Culture Change in a feasible, pragmatic way!

Starts with the validated OCAI survey. This approach works thanks to the small, engaging, people-oriented Change Circles..!Based on the book “Organizational Culture Change” by Marcella Bremer and on the Organizational Culture Assessment Instrument by Kim Cameron and Robert Quinn.

Page 2: Culture Change Days 27-29 June 2013

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Focus on BehaviorsChange only happens when people change behaviors. Coworkers copy, coach and correct each other all the time in their teams. To change behaviors and thus outcomes, we need to work with people and their interactions in groups (copy, coach and correct) while we try to leverage the change by engaging change agents or “positive energizers”.

Marcella Bremer (author, consultant and partner at OCAI Online) shares this approach to unleash an organization’s potential by engaging leaders & employees.Out of frustration that she could make a living but not a satisfying difference as a consultant, she developed this inclusive, pragmatic approach to create a great place to work.

BasicsThe foundation for this workshop is the Organizational Culture Assessment Instrument (developed by Cameron and Quinn) and the inclusive change approach from the book: “Organizational Culture Change - Unleash your organization’s potential in circles of 10”.

Do you want change to work this time?During the change, we check these 7 Conditions for Change Success:1.Commitment from the top2.Clarity on current and desired situation and goals3.Consensus and commitment from employees 4.Continuous communication5.Copy-Coach-Correct: Consistency 6.Create critical mass in the organization7.Carry on; just keep doing it

This 7-step Guide will help us bring about Culture Change:1. Assess the current and preferred culture 2. Diagnose the quantified, visual profile 3. Understand culture by adding qualitative examples, stories4. Raise engagement, awareness and create

consensus 5. Assess the future and strategy to see where

we need to go and why now6. Understand and customize the preferred

culture from values down to behavior and outcomes

7. Together, create a How-to-change plan that people take ownership for because they co-created it. Work in small teams, OCAI workshops or change circles of 10 people.

Culture Change Days27-28-29 June 2013

Commitment Clarity

Consensus

Communication

CopyCoach

Correct

Critical Mass

Consistency

7 Conditions for Change

Competing ValuesFramework

Your current and preferred culture consist of 4 archetypes of culture, mapped in the CVF

Page 3: Culture Change Days 27-29 June 2013

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But will it work this time?But will this approach really work? Some say that culture can’t be changed - because people don’t really change. Here’s the thing: we can use the “stickiness” of culture to our advantage. People like to belong to a group and do what others do. We use this stabilizing effect when we work in small change circles. People will bother to change some habits if they are committed to the change and the team. If not, this will be visible and can be discussed, objections may be solved and the group can proceed. This differs from large-scale organizational change, where people in the back could hide their objections and may fake commitment. In Change Circles people have a better chance to change because they feel safe and supported, making the effort also because they value being part of the team. Whether you like the words culture and change or not, wouldn’t you be happy to achieve such organizational and personal development?

If you do, join us for thisWorkshop Program:

DAY 1OCAI Change Process OverviewChange process overview: Circles of 10OCAI instrument overview

OCAI Workshops as vehicle for changeOverview and essentials for group leaders Let’s do an OCAI Workshop:Current culture: behaviors

DAY 2We continue our OCAI Workshop:Scan the futureDecide on preferred culturePreferred culture: behaviorsHow-to-change puzzle (including viral change and positive energizers)

DAY 3Practice People skillsHow to be a change leader... and guide change?Change leadership requires: a collective purpose, to be copied by people, to coach, correct, compliment and care

Some short exercises will help us:Set the safe space, Respect differences,Respond to behaviors/nonverbal communication, Notice group patterns and respond, Entice quiet people/calm down critical people, Use permissive, open, solution-oriented language, Perceive and not Project, BE the change in the here and now.

Culture Change Days27-28-29 June 2013

7 Steps to Change

Change Program: what to do, what to learn, what to solve, what to stop doing, what !rst, results, HOW etc

Desired pro!le: values, mindsets, competencies, e"ect

Future scan

Engagement and consensus

Stories, examples, awareness

Visual pro!le 7 steps to engage in changeAssessment

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Enroll today!

Where and when #CCD1-2013Thursday June 27 until Saturday June 29, 2013. The venue is a stylish conference center: “Mooirivier” http://www.mooirivier.nl/?lang=eng

Next Culture Change DaysCan't make 27-29 June 2013? Join the next CCD from Sunday 24 November until Tuesday 26 November 2013. If you want to secure your seat at the early bird rate, enroll today for #CCD2-2013

What’s the group size?To achieve change, we need circles of 10, but this instruction program can host 20 people.

What’s the investment?What would the value be if you guided change that worked? Don’t worry....we charge reasonably. Early Birds may join the 3-day workshop at only € 850 or $ 1100 (depends on your location). Our official partners may attend for € 550 or $ 715. Coffee, tea and 3 lunches are included. If paid after 1 February the investment will be € 1150 or $ 1650.

Lodging and mealsParticipants pay € 365 when arriving Wednesday night: price includes 3 nights plus

breakfasts and 2 dinners (Thursday + Friday night). Drinks and tourist tax (€0,85 per night) are not included. We’ll handle your reservation, you pay your stay at the hotel.Travel cost: one way train ticket from Schiphol airport to Zwolle €18. Taxi € 52 (unless you share a cab).Prices in USD may vary with exchange rates. Check our website to see actual prices.

Enroll today!Join this inspirational program and learn how to utilize the OCAI and guide Change circles!

Secure your seat by sending me an email with your complete contact details: [email protected]

More information: http://www.ocai-online.com

I’m looking forward to the Culture Change Days!Marcella Bremer

"I have enjoyed Marcella’s lectures. So much to learn. The training offers great insights into the importance of culture and its measurement in any organization. The exercises given are quite good. Its been a great added value for me as it helps me look at any 'Change Management' initiative from all possible perspectives."Dr. Shubhrangsu Barman Roy

Culture Change Days27-28-29 June 2013

This program has been approved for 24 (General ) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. Please be sure to note the program ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org