CULTURAL OBSTACLES

Presented by:Radhika Goyal

MBA-07

CROSS CULTURE COMMUNICATION

Culture: The way we live in

• Low context• More emphasis on

Verbal Communication

• Eg. The USA, THE UK, and GERMANY.

• High Context• More emphasis on

Non-verbal Communication

• Eg. Japan, India and the middle east.

FACIAL AND BODILY GESTURES

JAPAN AND AMERICA COUNTRY CULTURE

• JAPAN• More colletivism• pay more attention to the

eyes• Hide their feelings but

use eye as an indicator to express their feelings

• AMERICA• More Individualistic• Pay more attention to the

mouth• Express their feelings

clearly

Cont..

Cont..• When one is late, a

person expresses remorse and apologizes to make sure the other does not think their lateness means they don’t value the relationship. The reason for being late is not so important.

• Speak indirectly• Friendship for a lifetime

• When one is late, for example, a person often explains what happened first to provide a factual reason for their lateness and justify their actions.

• Speak directly to the point.

• Friendship for a short period of time.

What does the following sign mean to you?

Cont..

• In most of Europe and in the USA, the previous sign symbolises the word ‘ok’.

• However, in other cultures it means something different.

• For example, in Japan it can mean ‘money’.• In countries such as Germany, it is used

offensively (in the same way 2 fingers are in the UK).

• In Brazil the sign has a sexual meaning.

MARTIN LUTHER KING

• American federal holiday• Holiday promoted by labor unions

THANK YOU