CORPORATE SOCIAL RESPONSIBILITY (CSR)

Dr. Vinod Sasidharan 

Recreation and Tourism Management Program

in the Leisure, Recreation, and Tourism Industry

InnovationEmerging tourism destinations can play a

globally-important role in championing the adoption of sustainable tourism development

Setting-the-stage for other destinations to followEnhanced tourism competitivenessTourist brand loyaltyCorporate social responsibility among recreation

and tourism suppliers and organizations InnovationOverall community and economic well-being

CSR TourismAligning tourism industry efforts and strategies to

address sustainable developmentResponse to changing/evolving societal priorities and

awareness

International tourists realizing the importance of sustainabilityPromoting sustainability through the recreational and

tourism products and services they purchase Increasingly demanding and purchasing leisure

services and packages from companies who have a proven commitment to environmental-responsibility and a track-record of Corporate Social Responsibility

Emerging DestinationsDestinations in Developing and Less-Developed

NationsOpportunity to develop recreational and tourism

amenities, attractions, and facilitiesDirectly responding to the sustainability demands of

recreational tourists as well as other leisure travelers

Leisure, recreation, and tourism enterprises and industriesCommitting to environmental-responsibility and CSR

during provision of recreation and tourism amenities to visitors

CSR EvaluationRecreation and Tourism Company’s

Organizational Structure

Recreation and Tourism Company’s Organizational Barriers

Recreation and Tourism Company’s Environmental Responsibility and Corporate Social Responsibility

Recreation and Tourism Company’s Organizational

StructureSetting

main products and services, delivery mechanismspurpose, vision, mission, and valuesbenefits provided to employees, special health and

safety requirementsregulation of tourism facilities, technologies, and

equipment

Connectionsrelationships among governance board, senior leaders,

and parent organizationtypes and roles of suppliers, partners, collaborators, and

in work systems, production and delivery

Recreation and Tourism Company’s Organizational Barriers

Competitionposition, relative size and growth, opportunities for

innovation and collaboration

Strategykey business, operational, and human resource

strategic challenges and advantages

Performanceperformance improvement system, including

internal evaluation and learning processes

Recreation and Tourism Company’s Environmental Responsibility and CSREnvironmental responsibility

Pollution control and prevention

Energy conservation

Water conservation

Education

Community initiatives

Socio-cultural impact

CSR Benefits for Recreation, Leisure and Tourism Enterprises

Recognition in the local, national, and global marketplace as sustainable tourism enterprise

Attract more recreationists and tourists who want to support recreation and tourism organizations that are in compliance with the most progressive sustainability standards and practices in the travel and tourism industry

A stronger bottom-line because environmental- and social- compliance have proven to be cost effective and can reduce a tourism company’s operating costs

Thank You