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What is the relationship between CSR & sustainability? Why is culture important and how does it impact how an organization addresses both?
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Culture, Sustainability, CSR Kathryn Alexander, Ethical Impact L3C
Tuesday, February 19, 13
The Long View• Culture
• Tacit agreements about how to be ‘good’ here.
• Sustainability
• Ability to sustain for a long time.
• CSR - from Eric Olson, Sr. VP of Advisory Services
• Brundtland Commission's report in 1992
• Dow Jones, “Corporate sustainability is a business approach that creates long-term shareholder value by embracing opportunities and managing risks deriving from economic, environmental and social developments.”
Tuesday, February 19, 13
Time
• Culture = immediate, here - in this place
• Sustainability = forever, all life and the entire planet
• CSR = ?
• What is its purpose?
• Where does it belong?
• The issue of parts and pieces
Tuesday, February 19, 13
Culture - the How
Tuesday, February 19, 13
• Command & Control
• Immediate
• Us vs. Them
• Competitive
• Short-Term
• Winning
• Collaborative
• Longer Term
• Learning
• Creative
• Indeterminate
• Innovation
Four Kinds of Culture
Tuesday, February 19, 13
CSR & Culture
• Command & Control, Competitive
• Compliance
• Best in class
• Collaborative - becomes creative
• Intent - impact
• Move beyond non-profits to community
• Preventative vs Restorative
Tuesday, February 19, 13
Sustainability - the What
Tuesday, February 19, 13
• Triple Bottom Line
• Compliance = lagging indicators
• Competitive = marketing and status
• Collaborative = at the service of the community
• Creative = restorative, preventative & even regenerative
CSR & Sustainability
Tuesday, February 19, 13
• First Stage
• Wise use of resources
• Delegated, compartmentalized
• Second Stage
• Holistic Thinking, Zero Waste
• Up & down stream
• New product development
• Third Stage
• Regenerative
Three Stages of Sustainability
Tuesday, February 19, 13
CSR & the Organization - the Where
Tuesday, February 19, 13
• Special project, team, department
• Policies and procedures
• Strategic
• Intent/impact
• Pervasive
• Holistic
Level of Commitment
Tuesday, February 19, 13
The Journey
• Expand the time frame to forever
• Expand the locus of concern to the Planet
• Expand the intent from repair to regenerative
Tuesday, February 19, 13
www.ethicalimpact.com888-331-7492
Tuesday, February 19, 13