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How Empathy Fuels Creativity Crystal Rutland www.empiricalux.com “I know exactly how you feel.”

Crystal Rutland: How Empathy Fuels Creativity

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The role of empathy in imagination, innovation, and product design

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Page 1: Crystal Rutland: How Empathy Fuels Creativity

How Empathy Fuels Creativity

Crystal Rutlandwww.empiricalux.com

“I know exactly how you feel.”

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DESIGN / DEVELOPMENT USER FEEDBACK

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DESIGN / DEVELOPMENT USER FEEDBACK

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Empathy:

• Affective Empathy: A Shared Emotional Response (Mirrored Response)

• Cognitive Empathy: Perspective Taking - seeing the world through someone else’s eyes (“I know just how you feel”)

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“Altruistic” Behavior in Rhesus Monkeys

Jules Masserman, Stanley Wechkin and William Terris

Northwestern University 1964

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Portland Artist: Jeannie Lynn Paske

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“I, Pencil” by Leonard E. Read

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Hyperbole and a Half

by Allie Broshhyperboleandahalf.blogspot.c

om

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“Start with Why” by Simon Sinek

WHY

HOW

WHAT

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WHO

WHY

HOW

WHAT

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When is the last time a product made you

feel understood?

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When is the last time a product made you

feel understood?

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How Empathy Fuels Creativity

Crystal Rutlandwww.empiricalux.com