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Bermello, Ajamil & Partners
LUIS DE CARVALHOMANAGING PARTNER
B&A EUROPE
Introduction to “Cruise in the relationship between
the ports and the cities”
Bermello, Ajamil & Partners
• Top 200 international design firms• Over 100 employees in offices in Miami, FtLauderdale,
New York, Los Angeles, Copenhagen• Founded in 1939
Landscape Architecture
Architecture
Interior Design
Urban Design
CivilEngineeringPlanning
Environmental
Transportation
ConstructionServices
PublicInvolvement
Bermello Ajamil & Partners, Inc.
Bermello, Ajamil & Partners
PLANNING
INTERIOR DESIGN
LANDSCAPE
ARCHITECTURE
ENGINEERING
URBAN DESIGN
ENVIRONMENT
DESTINATION
DEVELOPMENT
FINANCIAL
MARINE ENGINEERI
NG
TOURISM PLANNING
Multi-disciplinaryMulti-disciplinary
Bermello, Ajamil & Partners
Cruise and waterfront experience - worldwideCruise and waterfront experience - worldwide
Bermello, Ajamil & PartnersBermello, Ajamil & Partners
Cruise line work and relationshipsCruise line work and relationships
• Royal Caribbean• St Lucia• Tortola• Dominican Republic• Nicaragua• Athens• Santorini• Malaysia• Uruguay
• MSC• Tunisia• Italy• Brazil• South Africa
• Carnival Corporation• Miami• Grand Turk• Cozumel• Cancun• San Juan
• NCL• Bahamas• Mexico
• Disney• Bahamas
• Star (Genting)• Hong Kong and China
• Royal Caribbean• St Lucia• Tortola• Dominican Republic• Nicaragua• Athens• Santorini• Malaysia• Uruguay
• MSC• Tunisia• Italy• Brazil• South Africa
• Carnival Corporation• Miami• Grand Turk• Cozumel• Cancun• San Juan
• NCL• Bahamas• Mexico
• Disney• Bahamas
• Star (Genting)• Hong Kong and China
Bermello, Ajamil & Partners
Bermello, Ajamil & Partners
Bermello, Ajamil & Partners
Bermello, Ajamil & PartnersBermello, Ajamil & Partners
…..became purely cargo and ferry facilities…..became purely cargo and ferry facilities
Ports and Their CommunitiesPorts and Their Communities
….no longer the grand liners called
….containerization revolutionized shipping..
….the modern jet captured the future …..
….Cities relegated piers to the urban fringes ….waterfront piers were eliminated ….
…..dedicated to other uses….
..the dependency on shipping for jobs disappeared …
..then cruise ships arrived …
Bermello, Ajamil & Partners
Bermello, Ajamil & Partners
The Life Cycle of the Urban/Port WaterfrontThe Life Cycle of the Urban/Port Waterfront
Settlement A Port is established City detaches
Declines Rediscovery
Bermello, Ajamil & Partners
Manhattan Piers 88 and 90Manhattan Piers 88 and 90
Bermello, Ajamil & Partners
Ships are growing faster than ports and waterfronts can be transformedShips are growing faster than ports and waterfronts can be transformed
Bermello, Ajamil & PartnersBermello, Ajamil & Partners
Natural attributes of the harbor are criticalNatural attributes of the harbor are critical
• Many of harbors throughout the Mediterranean and Europe were designed for much smaller ships
• Many harbors responded to the larger ships by moving the business outward or
• To other harbors
• Many of harbors throughout the Mediterranean and Europe were designed for much smaller ships
• Many harbors responded to the larger ships by moving the business outward or
• To other harbors
Bermello, Ajamil & PartnersBermello, Ajamil & Partners
Evolution of cruise ports further from the cityEvolution of cruise ports further from the city
Bermello, Ajamil & PartnersBermello, Ajamil & Partners
Evolution of cruise ports within the cityEvolution of cruise ports within the city
Bermello, Ajamil & Partners
The San Francisco EmbarcaderoThe San Francisco Embarcadero
The new San Francisco Terminal
Bermello, Ajamil & Partners
The America’s Cup Pavilion – and then a cruise terminalThe America’s Cup Pavilion – and then a cruise terminal
Bermello, Ajamil & Partners
Some challengesSome challenges
Bermello, Ajamil & Partners
Some solutionsSome solutions
Bermello, Ajamil & Partners
CRUISE LINES AND ASSOCIATED
SERVICE PROVIDERS
VENUES& ATTRACTIONS
TOURISM INFRASTRUCTURE: AIRPORT, HOTEL, TRANSPORTATION
CITY PORT
Focus on Delivery of the Destination
Cruise destination formulaCruise destination formula
Bermello, Ajamil & PartnersBermello, Ajamil & Partners
Identify the challenges and find solutions together Identify the challenges and find solutions together
Venues
Cruise
OperationsAccess
Transportation
Funding
Product Development
Marketing
Congestion
SustainabilitySafety/Security
Economic Drivers
Environment
Community
Facilities
Pedestrian
Traffic
Regulatory
Bermello, Ajamil & PartnersBermello, Ajamil & Partners
Dublin BRINGING THE PORT AND THE COMMUNITY TOGETHER
Bermello, Ajamil & PartnersBermello, Ajamil & Partners
Dublin……………PortDublin……………Port
Bermello, Ajamil & Partners
Rail
O2
Site AnalysisSite Analysis
Bermello, Ajamil & Partners
Bermello, Ajamil & Partners
New port square – “two personalities - with and without ships”New port square – “two personalities - with and without ships”
Fully integrating the port into the City
Will work with and without the ships
Integrating the riverfront
Facilitating traffic
New Dublin time square – “two personalities - with and without ships”
Bermello, Ajamil & Partners
New port square – “hard to tell where the City and Port meet”New port square – “hard to tell where the City and Port meet” “Hard to tell where the City and Port meet”
Bermello, Ajamil & Partners
An active waterfront – “open to the public when ships are out”
Bermello, Ajamil & Partners
CRUISE LINES AND ASSOCIATED
SERVICE PROVIDERS
VENUES& ATTRACTIONS
TOURISM INFRASTRUCTURE: AIRPORT, HOTEL, TRANSPORTATION
CITY PORT
TEAM WORK
Bermello, Ajamil & Partners
PANEL DISCUSSION
“Cruise in the relationship between the ports and the cities”