Thought Starter 09.10.14

WHAT IS ITCreative Catalysts is the lifestyle and cultural focus of the Creative Network that taps into the enormous power and influence of the youth market.

Millenials respresent 200 billion dollars of market share.

Which means they are ideal for culture and lifestyle based campaigns that are story-focused; driven by content, expereinces, and conversation.

They want expereinces- not stuff.HOWEVER...

They trust infleuncers- not marketing

They are numb to advertisements- but loyal to brands

WHY IS THIS IMPORTANT (THE POWER OF YOUTH)

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Creative Collaborations

Lean Project Teams

Low Risk

Quick Entry to Market

Utilizing a SWAT team approach to maximize resources in the network, this will allow the Creative Network to easily go after smaller “scrappy” youth culture projects in an agile way.

HOW IT WORKS

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The energy of youth culture- challenging the status quo, being bold and daring, trying to create something new is an invaluable part of any creative agency.

Bolsters the Creative Network’s mission

Creates street cred and swag for the entire agency

Demonstrates the power of creative collaboration

ADDED VALUE

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PHASESPhase 2 (Case Studies)Develop intersting platforms and branding strategies for companies, with a focus on “top shelf ” services of the network that smaller creative boutiques wouldn’t be able to offer

Phase 3 (The Big Dogs)Go after the brands paying top dollar to connect with this space.

Phase 1( Street Cred)Product and service focused we find cool, small projects we can easily complete by teaming up with infleuncers and creatives.

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Client Services New BusinessPRInsightsFianceCreativeProductionPlanning

WHO’S IN

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Cultural and lifestyle marketing approaches have proven track records, and it’s an approach that is highly influential with this group who doesn’t think in terms of rigid demographic silos, like race, gender, and age. They relate based on shared values and interests. Tap into that shared value and you have potential for break out success.

Beats By Dre

50 Cent / Vitamin Water

Kanye West / Adidas

THE PROOF + THE WILL

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NEXT STEPS

Cool Projects – Reach out to the New York creative and business community to develop initial slate of interesting content and experience focused projects

Research Phase 2 Prospects- Successful Kickstarter campaigns, emerging interesting brand who are open to creative approaches

Talent and Influencers- Complile a list of talent and influencers

Develop Vendor List- Create a list of Creative Network vendors

Team Roster- Develop agile strategy for main and project teams

THANK YOU