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Crowne plaza

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Page 1: Crowne plaza

Double-click to enter title

need new opening slide

Page 2: Crowne plaza

Your Membership Dues of $3,630 are part

of a $1.84 Million co-op Marketing Plan

The Crowne Plaza Jacksonville - Riverfront Booking Initiatives

Stay and Play booking capabilities on FFCG's websiteBook "rooms only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages.The Crowne Plaza's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).

Page 3: Crowne plaza

Membership Enhancement Programs

Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Promotional Partnerships

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Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)

2013-14 Vacation Brochure

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Advertising & Marketing

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

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Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

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Responsive Design

28% of all visitors access site utilizing mobile devices

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Print Applications

Promotions

Preeminent Golf Publications

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Golf Package Button on YOUR website www.ameliahotel.com/amelia-island-vacation-en.html

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Visit Florida's Golf Publication

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SportsIllustrate

dSweepsta

kes

2 million circulation26,723 entries

Page 14: Crowne plaza

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Only in Jax - TRIVA Contest on Facebook July 8 - 29th

Visit Jacksonville Facebook Contest

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THE PLAYERS TV Spot

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Purchased Schedule for Each Market

Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs

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Florida's First Coast of Golf is

the Trusted Source for Golf Travel

Planning

In Closing