Crowdsourcing Culture

October 5, 2009

agenda

• Introductions

• What is crowdsourcing?

• Building audience and community

• Motivating participation

• Leveraging value

• Questions and Answers

introductions

Matthew Fisher, ModeratorPresident, Night Kitchen Interactive

Andrew Schwalmwriter, documentary filmmaker, web community organizer

Neil TakemotoFounder, Cooltown Studios

Tony RomeoSenior Vice President and Brand Liaison, XLNTAds/Poptent

Melissa ThiessenCo-Organizer, Twestival

what is crowdsourcing?

Definition

“…act of taking tasks traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call.”

The Rosenbach Museum & Library

21st Century Abe

The Historic Society of Pennsylvania

PhilaPlace website

components of crowdsourcing

1. building your crowd2. motivating them to “source”3. leveraging value of their work

#GCECS2009

building audience and community

How do you bring them in and how does this differ from building audiences and or community for non-crowdsourcing activities?

motivating participation

• Award of job or cash prize (many compete, few win)

• Community betterment (many contribute, community benefits)

• Recognition and Empowerment (participation is the reward)

leveraging value

How do you leverage the value produced by your community and how is this different from more traditional approaches?

Questions