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Using Crowdfunding
to Turn an ‘Idea’ into a Business
TAG 4 TH GRADE BUSINESS UNIT PRESENTATIONO C TO B E R 2 8 , 2 0 1 5
B Y D A R A A L B R I G H T, C R O W D F I N A N C E E X P E R T & M O M
Daraalbright.com \ @tothestoics
Businesses Are Very Important to Society
They create products that make our lives easier, safer, healthier and more fun
They create jobs so that more and more people can prosper
And every once in a while a business comes along that changes the world
Daraalbright.com \ @tothestoics
Key Ingredients for a Successful Business*Great idea or A Vision*A solid marketing plan*Hard work & Persistence*Money*The willingness to risk & accept failure
Daraalbright.com \ @tothestoics
Every Business Starts with An Idea
Daraalbright.com \ @tothestoics
There are many different kinds of ideas
An idea can be a new product
An idea for a new service
An idea for a new way of doing something to make existing businesses and industries more efficient like “sharing economy companies” (businesses that help people make money by sharing their goods and services with others)
Daraalbright.com \ @tothestoics
Disruptive Businesses Change Industries
Airbnb is changing the hotel industry by enabling people to rent rooms in their homes to and from one another. Airbnb now books more rental rooms than the Hilton!
UBER is changing the Taxi industry by enabling people give and obtain rides to and from one another
Lending Club and Prosper are transforming the banking industry by enabling people to lend to and borrow money from one another
Daraalbright.com \ @tothestoics
Henry Ford Did NOT Invent the Car – He Brought it to the Masses
Daraalbright.com \ @tothestoics
People Who Come up With New Ideas Are Called Visionaries
“The visionary starts with a clean sheet of paper, and
re-imagines the world.” – Malcolm Gladwell
Daraalbright.com \ @tothestoics
Not Everyone Is a Visionary
“Everything that can be invented has been invented.”Charles Duell (Commissioner, U.S. Patent Office, 1899
Daraalbright.com \ @tothestoics
Inventions After 1899
Daraalbright.com \ @tothestoics
Daraalbright.com \ @tothestoics
A Viable Marketing Strategy
Daraalbright.com \ @tothestoics
Hard work & PersistenceThe Story of the Car Radio
Daraalbright.com \ @tothestoics
Money, Money, Money
Daraalbright.com \ @tothestoics
Crowdfunding – A Revolutionary Way to Fund Businesses
Daraalbright.com \ @tothestoics
Successful Crowdfunding Campaigns
Coolest Cooler
$13,285,226
Oculus Rift
Virtual reality glasses
for video games
$2,437,429
Pebble Watch
Smart Watch
$10,266,845
Daraalbright.com \ @tothestoics
But Crowdfunding really isn’t so new
In 1884, $101,091 was raised from more than 160,000 donors in order to build the base of the Statue of Liberty
131 years later, lady liberty symbolizes the very freedom that allows Americans to invent and profit from one another’s inventions!
Daraalbright.com \ @tothestoics
Crowdfunding is based on the same underlying principle that built
America
The Freedom to invent and profit from inventions
Daraalbright.com \ @tothestoics
This basic principle transformed America from a vast farmland to the greatest economic superpower in the history of the world
Daraalbright.com \ @tothestoics
Georgia’s Crowdfunding Laws are Setting New Precedents for the Country
Daraalbright.com \ @tothestoics
The willingness to accept failure
Daraalbright.com \ @tothestoics
Never Give Up
And remember that sometimes our most crushing failures lead us to our most
valued accomplishments!
Daraalbright.com \ @tothestoics
Be crazy and change the world!
Daraalbright.com \ @tothestoics