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How alternative finance can be used to finance early-stage drug development: http://www.crowd101.com/2015/02/crowdfunding- research-science/ Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/

Crowdfund anything: crowdfunding research science

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Page 1: Crowdfund anything: crowdfunding research science

How alternative finance can be used to finance early-stage drug development: http://www.crowd101.com/2015/02/crowdfunding-research-science/

Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/

Page 2: Crowdfund anything: crowdfunding research science

Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/

The evolving environment for science crowdfunding is opening new opportunities for crowdfunding research science.

Page 3: Crowdfund anything: crowdfunding research science

Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/

“Crowdfunding is probably the clearest example of how effective science communication can pay off for researchers.”

“Consumer attitudes in this area play an important indirect role in shaping both the regulatory and market environments in which biotech startups operate.”

Page 4: Crowdfund anything: crowdfunding research science

▶ Limited opportunity to crowdfund research science on traditional platforms

(e.g. Kickstarter and Indiegogo)

▶ Experiment – a new platform launched to propel science crowdfunding

→ All-or-nothing crowfunding model.

→ Does not require campaigns to offer rewards to supporters.

→ Charges 8% fee to all successfully-funded projects.

▶ Most niche donation-based science crowdfunding platforms have difficulty

in growing communities of supporters.

Crowdfunding Outreach: Crowdfunding Campaign Strategy http://www.crowd101.com/2015/02/crowdfunding-campaign-crowdfunding-outreach/

Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/

Page 5: Crowdfund anything: crowdfunding research science

▶ 3 things research crowdfunding must absolutely do?

1. Make sure to build a promotional platform before the campaign begins, or partner

with an organization that will lend you their platform.

2. Be ready to ask for money.

3. Have a plan to integrate backers into your online network.

6 Habits of Highly Effective Crowdfunding (Infographic): http://www.crowd101.com/2015/03/habits-effective-crowdfunding/

Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/

Page 6: Crowdfund anything: crowdfunding research science

▶ Biggest risks for crowdfunding science research?

1. Opportunity cost of the time invested – view it as an investment in

audience-building

2. Lack of preparation – lack of planning, absent platform, or failed

outreach strategy

3. Failure to plan for success – if you meet your goal early in the

campaign, have one or more “stretch” goals and a messaging plan.

Raising big money in equity crowdfunding for a start-up brewery: http://www.crowd101.com/2015/03/equity-crowdfunding-a-start-up-brewery/

Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/