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Core principles & tactics to steer clear of cross-cultural/boundary marketing mistakes that can damage your brand or marketing program. Presentation delivered at PCMA Convening Leaders 2011 annual convention. Written by Jeannine Woodyear and Oliver Hone
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1. Cross Cultural Marketing: Intention vs. Perception
2. This Mornings Presentation
Stay clear of the dangers of marketing blunders that can result in
damaging consequences. Examine case studies on how marketing
elements can be perceived by different cultures and discover how to
avoid messaging, color selection and design that can negatively
affect others.
Explore how to adapt your message to speak to a diverse audience
and create maximum impact.
Develop cultural empathy to avoid misunderstandings and a breakdown
in communication. 3. Identify and repair marketing mistakes that
caused cultural offense to a specific culture. 4. Devise marketing
tactics to create culturally savvy pieces which attract and appeal
to diverse