In Europe, e-shoppers are mainly favouring offeravailable in their neighbouring countries

Fashion

Hightech

Books

76% of Austrians purchasing abroad,have bought from a German website

Austria Germany

Overview52% of Europeans have already made a purchase online from foreign websites

Online purchases

Types of goods purchased onlinefrom foreign websites

Europe69%

China40%

USA34%

19%

14%

10%

Germany28%

France13%

UK33%

Cross-border e-commerce becomes popular in European countries mainly from websiteslocated in:

41% of Belgians purchasing abroad,have bought from a French Website

FranceBelgium

40% of French purchasing abroad,have bought from a UK website

UKFrance

31% of European e-shoppers that never bought onlinefrom foreign websites think they might start in the futurebecause:

The potentialReasons to start purchasing abroad

Europe31%

57%52%

19%

products/brands not available locally

better deal

transparent delivery/return options

Romania46%

TOP 3 : Growth rate potential in %

TOP 3

Source: Kantar TNS study for DPDgroup, based on a sample of 23450 e-shoppers. Conducted in 21 European countries from September 19 to October 7, 2016

E-shopper barometer

What are the cross-bordere-commerce trends?

Poland61%

Czech Republic39%