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Blogging, Digital & Social Media Consultant
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about me
ExpErtisE in:
ExpEriEncE in:
»Social Media Marketing & Community Building »Blogging »Digital Strategy »Branding
I am truly a child of the web generation. From editing the HTML of my GeoCities website (via dial-up connection) to convincing my summer camp friends to start livejournals so we could stay in touch all year. From the early days of Facebook (my school was one of the first to get access) to advocating for twitter before it was cool - I’ve always been a social media pioneer (errr...hipster).
Understanding the social web inside and out, paired with my degree in Marketing Communications, has led me to a successful 6 year career as a digital marketing professional.
»Photography »Graphic Design
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social media marketing & community building
ExpEriEncEd in: »Twitter »Facebook »Google + »StumbleUpon »Pinterest »YouTube »Flickr »LinkedIn »Social ROI Tracking, Analytics & Reporting
• Google Analytics• Radian6• CrowdBooster• Commun.it
I would never call myself a social media expert; I don’t think that anyone can. That’s one of the things I love most about social media - much like fashion, it is always changing and reinventing itself, always searching for a new approach, a new innovator and rising star. In the years I’ve spent on social media - both personally and professionally - I have learned many valuable lessons on how to leverage digital media. I love to push boundaries and discover new ways to make the Internet a successful social and retail platform.
At DwellStudio I used Social Media to successfully increase sales and brand awareness.
At Independent Fashion Bloggers I used Social Media and Content Marketing to drive more traf-fic to the site, increasing monthly visits from 20K to 50K in 6 months.
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dwEllstudio FacEbookAs Manager of the DwellStudio Facebook Page I:
» Grew fan base from 4,000 to over 20,000 highly engaged fans
» Conceptualized and worked with the design team to develop
custom tabs to bring the DwellStudio image to the Facebook
page
» Managed daily posts and interactions with fans
» Conceptualized and executed contests to build fan base and
reward existing fans, while supporting overall marketing strategies
http://www.facebook.com/dwellstudio
case study
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As social Media manager at DwellStudio I worked closely with the company’s founder and creative director, Christiane, to
develop and implement a twitter strategy to grow and engage followers.
» Grew fan base from a few hundred to over 19,000 followers
http://www.twitter.com/dwellstudio
As Community manager at IFB I was responsible for the strategy and execution of the company’s twitter feed. Using a blend of
engagement, authenticity, and consistency I grew the following from 12,000 to over 24,000 in 6 months while increasing site
traffic from twitter by 15%.
http://www.twitter.com/_IFB
case studydwEllstudio twittEr
iFb twittEr
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case studyiFb pintErEstAs the Community Manager at IFB, I saw an opportunity for growth
and launched a Pinterest presence for the brand.
» Grew fan base from 0 to over 7,000
» Developed pin boards that showcased and promoted fashion &
style bloggers (directly reflecting the company’s mission)
» Increased traffic from Pinterest to hearifb.com from 90 per week
to 10,000 per week.
http://pinterest.com/_ifb/
the studio blogAs editor of DwellStudio’s blog I worked to
help integrate the look of the blog with the
rest of the company’s branding. I created
and maintained an editorial calendar that
supported the company’s overall
marketing efforts and helped personally connect consumers to the brand.
http://www.dwellstudio.com/blog
blogging
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chicasaurus-rexMy fashion blog where I explore my love for the
crazy world of fashion while searching for my
own personal style.
http://www.chicasaurus-rex.com/
blogging
how to dressprincess edition
double breasted blazer
chic scarf
basic tee
bright jeans
classic pump
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coco + kelleyContributor to popular lifestyle blog
Coco + Kelley with a fashion column that appears
twice a month.
http://cocokelley.blogspot.com
blogging
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bloggingindependent fashion bloggers
See all my post for IFB here: http://heartifb.com/author/crissie-fuller
Contributed biweekly columns relating to
Social Media, Marketing, Branding and
interviews with fashion brands.
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kelsey combe photographyWebsite, blog and logo design for Kelsey Combe
Photography.
http://www.kelseycombe.com
branding
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brandingrb interiors
Blog layout and design
http://www.rbinteriors.blogspot.com/
