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From the moment the Lakeland Mills sawmill exploded in a ball of fire at 9:38 pm on April 23, it was all hands on deck for a small company with little prior experience in the glare of the media spotlight. How did the company manage the overwhelming demand for communication from all of its key publics, while at the same time staying focused on what really mattered – the people impacted by this tragic accident? This presentation provides a case study in the crisis communications, public relations and reputation management efforts applied in the hours and days following the explosion.
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9:38 p.m.Apr. 23, 2012
11:05 p.m.Apr. 23, 2012
4:43 a.m.Apr. 24, 2012
5:45 a.m.Apr. 24, 2012
12:45 p.m.Apr. 24, 2012
4:30 p.m.Apr. 24, 2012
6:00 p.m.Apr. 24, 2012
9:00 p.m.Apr. 24, 2012
8:00 A.m.Apr. 25, 2012
2:00 p.m.Apr. 25, 2012
3:30 p.m.Apr. 25, 2012
6:00 p.m.Apr. 25, 2012
...Apr. 26, 2012
1.0assemble the team
2.0assess the situation
3.0MEDIA RELATIONS BEST PRACTICES APPLY
4.0use social media appropriately
5.0monitor and respond
6.0don’t forget the people
7.0crises end, issues don’t
1.0assemble the team
2.0assess the situation
5.0Monitor and respond
3.0media relations best
practices apply
6.0don’t forget the people
recap
4.0use social media appropriately
7.0crises end,
issues don’t
