Crimson Hexagon: Social Intelligence that Matters

Healthcare Capabilities x.x.12

CRIMSON HEXAGON SOCIAL INTELLIGENCE THAT

MATTERS

WHAT IS CRIMSON HEXAGON?

Using ForSight, Crimson Hexagon is a social media platform that taps into billions of unsolicited consumer

opinions taking place on social media. It uncovers not only keywords, but also vital consumer sentiment and insights about companies, products, industries, competitors and

more.


WHAT NEGATIVE THINGS ARE CONSUMERS SAYING ABOUT MY COMPANY AND PRODUCTS? WHY?

HOW DO CONSUMERS TRULY FEEL ABOUT MY BRAND, PRODUCTS AND MARKETING EFFORTS?

WHAT DO MY ADVERTISEMENTS AND MARKETING REALLY MEAN TO PEOPLE? WHO ARE THE MOST INFLUENTIAL PEOPLE DISCUSSING MY PRODUCTS?

WHY ARE CONSUMERS CHOOSING ANOTHER BRAND OVER MY OWN? WHAT ARE THE MOST INFLUENTIAL TOPICS PEOPLE ARE DISCUSSING ABOUT MY BRAND?


WHAT DO MY ADVERTISEMENTS AND MARKETING REALLY MEAN TO PEOPLE? WHO ARE THE MOST INFLUENTIAL PEOPLE DISCUSSING MY PRODUCTS?

WHY ARE CONSUMERS CHOOSING ANOTHER BRAND OVER MY OWN? WHAT ARE THE MOST INFLUENTIAL TOPICS PEOPLE ARE DISCUSSING ABOUT MY BRAND?

HOW DOES CRIMSON DIFFERENTIATE US FROM COMPETITORS?

Manual Coding

Keyword-‐Based Sentiment

Natural Language Processing (NLP)

I deserve this glass of grey goose I'm about to have.

HOW DOES CRIMSON DIFFERENTIATE US FROM COMPETITORS?

Manual Coding

Keyword-‐Based Sentiment

Natural Language Processing (NLP)

37,623: Mentions of “Nissan” in a given week.

SO HOW DOES IT WORK? With 10 or more examples of what each concept “looks like,” the algorithm identifies the statistical pattern and quantifies how often that pattern occurs.

•  No pre-defined lexicon or structured set of rules.

•  Flexible output – with user-defined categories and groupings – aligns the results of each analysis with business objectives and KPIs.

•  Deeper, more actionable insights.

•  Differentiation between relevant and irrelevant conversation.

SO HOW DOES IT WORK?

MAY ‘08

BLOGS NEWS

MAR ‘09 SEP ‘09 JUL ‘10

FORUMS TWITTER

FIREHOSE FACEBOOK YOUTUBE

FEB ‘12

300 BILLION

TOOLS THAT CREATE CLIENT SATISFACTION





EXAMPLE OF BUZZ MONITOR

EXAMPLE OF OPINION MONITOR

EXAMPLE OF REAL TIME MONITOR

SO HOW CAN CRIMSON HELP YOUR CLIENTS?

Crimson is a great tool to help clients dive into unexplored consumer opinions, ultimately providing deeper and more actionable insights to align with business objectives and KPIs.

•  Analyze a brand’s share of voice

•  Understand how people perceive a brand and their marketing efforts – positive, neutral or negative

•  Differentiate between relevant and irrelevant conversation

•  Discover the key stakeholders discussing clients’ efforts

•  Learn where people discuss the brand most and how often

•  Realize the true impact of social media efforts

HOW DOES SWITCH USE CRIMSON?

•  New Business Pitches

•  Competitive Intelligence

•  Social Media Monitoring

•  Real Time Social Media Monitoring during events

•  Post Event Analysis

•  Crisis Management/Prevention

LET’S DISCUSS

The end!