[Credentials];[Notch JSC]

Connecting Vietnam through exceptional

experiences.

Mission

To connect people, communities and businesses through exceptional experiences

Copyright © 2009 Notch JSC 2

Our Structure


Notch brands specialize in web and mobile web marketing, creative and digital products.

Our History


MANAGEMENT TEAM

5 Copyright © 2009 Notch JSC

Nguyen Manh QuanChairman & Co-Founder

Quan has 14 years of international and local experience in IT, Digital Marketing and Web/Software/MVAS product development. He has been an entrepreneur and leader in some of the most popular websites in Vietnam including VietnamWorks, YoBanBe and Zing.vn the #1 domestic domain in Vietnam. Most recently Quan was the Division leader at VinaGame/Zing for Advertising sales and MVAS.


Dao Le Cong Duc, PMPManaging Director & Co-Founder

Duc has over 13 years of international experience in IT and Web/Software Development. Recently, Duc was the VP, Project Delivery at FCGV and led a business unit with more than 600 engineers working on projects from clients like Microsoft, IBM, NTT-Data, BakBone, MiTEK, SkillSoft and Verint.


Le Xuan BinhBusiness Development DirectorBinh has worked in the advertising, marketing and market research industry for over 9 years. He has lead campaigns and launches for accounts such as Heineken, Google, HSBC, Unilever and Nokia. Most recently, Binh worked for BatesAsia 141. Binh has even worked as an Investment banker in the United States.


Ngo Minh ThuanDesign Director

Thuan is a local phenomenon and talented designer and art director for web + flash design, print design and branding. Over the past 7 years, Thuan has created engaging pieces for Zing, YoBanBe, Honda, Listerine, CoolAir, Heineken, Sacombankand countless movies & music media.


Nguyen Quang Thai

Non-Executive Creative Advisor

Thai is a creative guru of design, branding and marketing activation. Thai has worked for JWT Vietnam, Deutsch, Inc NYC, Liquidline and currently leads up Spark. Thai has even produced a feature movie called “1735km”.


NOTCH DIGITAL MARKETING


Notch Digital Marketing


A full-service digital marketing agency that creates solutions leveraging deep

consumer understanding, creativity and digital technologies to engage and build loyalty with consumers towards brands.

What We DoAll are important –

But what is important is All


Consumer Engagement &

Loyalty

Creativity

Consumer Understanding

Digital Technology

Digital Marketing Services

1. Campaign Strategy and Management

2. Search: SEO/SEM

3. Digital Direct Marketing– Email (EDM) and SMS Marketing

– CRM solution

4. Social Media Marketing (SMM) – Social Network & Content Marketing

– Blog & Forum Marketing

– Online/Digital PR

– Social Media Optimization (SMO)

5. Digital Media Planning & Booking


Creative Services1. Web Design

– Design Concept Development

– User Experience & Usability

– Flash animation & scripting

– Rich Media, Banners & Asset production

2. Creative Design– Art Direction

– Digital Brand Identity

– Packaging & Point of Sale

– CD and DVD Sales/Marketing Kits


Digital Technology Services

1. Web Development

– Web & Mobile Web Presences

– Widgets and Applications

– CMS platforms

– Back-end integration

– Maintenance & Support

2. Flash Development

– Websites, Tools and Games

3. Development and Flash Production Services


NOTCH eBUSINESS SOLUTIONS


Notch eBusiness Solutions

We partner with you to develop an online business that integrates a comprehensive online strategy

through conception, development, operation and promotion. Outsource all our parts of your

eBusiness and we can help you to reach your goals.


eBusiness Solutions

1. Full-service Website Management

– Entertainment, community, eCommerce websites, etc..

– Intranets and web applications

2. Web Technology Outsourcing


NOTCH LABS


Notch Labs

Notch Labs is where we take all our expertise and knowledge to research and develop engaging web

and mobile web products. It is an incubator for new and exciting concepts to come to life.


NOTCH MOBILE MARKETING


Notch Mobile Marketing

Extend your ability to communicate in exciting new ways. With the "always on, always with you" nature

of mobile devices, mobile marketing is quickly becoming a 'must have' for companies and brands

seeking to interact with their audience

- wherever they are.


Mobile Marketing Services

1. Mobile Websites, Apps & Widgets

2. SMS Advertising and Marketing

3. Mobile Adverting

4. Mobile Content

5. Mobile SEO/SEM


CASE STUDIES


Honda – Repositioning Campaign


• Back ground:– Honda has not been perceived as a young and youthful brand

even though its awareness is more than 90% on the market. Major users are in the mid 20 age group and above. The mission is to bring Honda closer to teenagers to promote Honda’s new strategic “repositioning” approach.

• Challenge:– Technicality issues to handle from Honda.com.vn– Attract the young group to take on Honda campaign.– Approaching the right target audience.

• Solution:– Strategically aiming for Music and Dance as well as “favorite

judges” that are considered as the optimal “hook point” amongst youth nowadays.

– Optimizing banner ads– Tactical PR and SMM– Calling for “WHO I AM” based on research findings– Effective prizes that mostly attract users to join.– Targeting the websites and channels of communication that have

more than 50% of target group interaction. – Calling for action to be “STAR” in Honda TVC.– Solving technical issues for pure streaming.

• Result:– There were more than 200 submitted videos– There were more than 100,000 visits– 5000 sign-up members– CPC = 9 cents (media)

Coolair – Awareness Campaign


• Back ground:– Cool Air wants to established it’s online presence and build the

brand pillars based on career and youth entertainment… to Vietnamese teen and youth with regard to career.

• Challenge:– There are many sites talking about career and entertainment.– Differentiating the Cool Air site with others.– Ideas that can prolong the site existence and build traction.– Cool Air has no previous digital experience and seriously lacks of

resources.

• Solution:– Establish a “re-usable” and “scalable” strategic platform that fits

in education and youth’s interest.– Building a long-term “continuity” campaign strategies to attract

different age groups.– Approaching from angles of “better tomorrow – with better

education” top of mind.– Hence, build an interactive online contest called Dream Campus

and also provide online resources (personality test, articles, news, community, IQ test, etc.) to help students find out more about themselves and potentially win full university scholarship at their dream university and potentially find their dream job.

– Create a buzz among teen communities using viral tactics combined with online banners and offline events.

• Result:– Attracted over 250K visits with over 1M page views after 3

months.– Site has over 13000 active registered members with average TOS

being 4 minutes.– CPC = 11 cents (media)

Listerine – Educational Campaign


• Back ground:– Current consumers believe that brushing is enough to be clean. However,

brushing is only clean 25% of total mouth.

– Listerine to promote an educational campaign to advise consumers ,SEC ABC+, rinsing with Listerine in their daily oral regimen for a total 99.9% mouth clean and to collect a database of consumers for future marketing purpose.

• Challenge:– Vietnamese consumers do not get used to rinse with Listerine or other liquid

mouth wash products.

• Solution:– The strategy is to research and find targeted consumers’ behaviors to integrate

the connection points with these consumers through a fun loving yet educational digital marketing program where consumers will find interesting “hidden facts” from a hero who is named “GURU”, a man who speaks of wisdom of knowledge, to promote the truth behind the “total 99.9% mouth clean by rinsing with Listerine message.

– Users hence can learn and dispatch messages to friends and family or they can be a GURU themselves if a validated message is submitted by users to create a friendly and fun interactive programs.

– The campaign is executed at 360 degrees marketing levels including activation, PR, Media, web banner, Email and community seeding to draw consumers to micro-site.

• Result:– The campaign is recently launched and drew in more than 150,000 visits in a

period of 2 months. The site attracted in average 5,000 visit/day in the first month.

– CPC = 18 cents (media)

GEOX – Digital Activation


• Back ground:– A new European shoe brand GEOX entered

Vietnam market with low brand awareness.

• Challenge:– To promote the brands to its target audiences

who is in AB+ class who has no idea of GEOX and benefit of the products.

– To introduce the reality that the pair of shoes from GEOX can do to help users.

• Solution:– The strategy is to promote the TVC that speaks up

the “breathable shoes” that give you the confident of not having a wet and smelly foot. The TVC must be fun-loving and speaking of reality to bring the consumers closer to the brand.

– The communication strategy is to execute through four key channels including banner ads, community seeding, email marketing and TVC trailer in theaters.

• Result:– Delivering more than 52,000 unique visitors to

GEOX website, 60,000 viewing of the trailers and TVC, and more than 900 sign-ups in 4 weeks.

– CPC = 20 cents (media)

CAMPAIGN MICROSITES


Kimberly Clark – Kotex www.buocnhayxitin.com


Honda – Honda motorcyclewww.honda.com.vn/beunik


Wrigley - Coolairwww.coolair.vn


Listerine


WEB DEVELOPMENT &eBUSINESS


Gargyle – Fashion (international)www.gargyle.com


Nha Be Corporation – Fashion www.nbc.com.vn

www.mattana.com.vn


CSC – IT Consulting (international)www.csc.com/cloud


Clinique St. Charles – Dental (international)

www.cliniquestcharles.com


Sothebys Vietnam – Real estatewww.sothebysrealty.com.vn


Wetterhome – Home decorwww.wetterhome.com


AVC Communications - Agencywww.avc.com.vn


YoBanBe – Social Communitywww.yobanbe.com


HerVietnam – Community networkwww.hervietnam.com


BRANDING & ART DIRECTION


Vietnamworks – Brand identity


Zing – Brand Identity


Movie media


Illustration


CLIENTS AND PARTNERS


Our Clients


Our Partners


Contact Information

Notch JSC115 Nguyen Phi Khanh

Tan Dinh Ward, District 1

Ho Chi Minh City, Vietnam

T: (84 8) 6291 1239 F: (84 8) 6291 1240

[email protected]

www.notch.vn


Mr. Dao Le Cong DucManaging Director

090 376 [email protected]

Mr. Le Xuan BinhBusiness Development Director

090 969 [email protected]

mailto:[email protected]

http://www.notch.vn/



THANK YOU
