A run down of some of the main thinking habits that stifle our creativity and what we can do to remedy them.
1. Creatures of Habit Simon Jack Habits that stifle our creative ability at work and actions we can take to remedy them www.creativeencounters.co.uk 2. Before you begin, please take this short quiz Q1 Which of these is a creative work activity? a) Producing a catchy marketing campaign b) Developing a new product or service c) Making meetings more productive d) Removing an inefficient task from a process e) Realising and learning from mistakes f) All of the above Q2 Who drives creativity at work? a) Leadership team b) Marketing c) Account managers d) Customers e) New Recruits f) All of the above Q3 I am a creative person a) Yes b) No 3. How did you get on? Hopefully this was an easy quiz. Creativity is a commonly misunderstood to only be flamboyant demonstrations of natural talent. However, creative thinking is a relatively simple skill that can be learned and harnessed by everyone. In simple terms, its learning how to see various perspectives and applying them to achieve a new outcome. That can be in absolutely anything we do, from creating a new business model, to brightening up someones day. Q2 f) All of the above Q1 f) All of the above Q3 Whichever you choose, you are right 4. Unfortunately we arent always able to appreciate our creative abilities and over time, we trade in our imagination for sensible logic and we develop thinking habits that can be quite restrictive. Just think back to when you were a child when anything was possible Why are we not more creative? But these limitations can be conquered by empowering yourself with simple creative thinking techniques. So read on A washing up bottle could be a spaceship A cardboard box could be a fairytale castle Even Noel Edmonds could be entertaining if you really tried 5. Routine Routines can make us more efficient in tasks we do on a repetitive basis but narrow our thought processes when trying to come up with new solutions. Heres a great demonstration of how too much focus can prevent us seeing the obvious (click on the movie reel). Obey logic We are conditioned from a young age to think in terms of right and wrong. We are not taught how to entertain flawed logic in order to provide a springboard to new ideas . The Habits 6. If we get used to doing something in a particular way, we can often stay in a state of adequate bliss even though better solutions may exist. This is often one of the biggest drawbacks to creativity at work. In our fast-paced world we must learn to question whether the existing approach is still the most beneficial and test alternative solutions. Social conformity is a great for safeguarding us from risky and embarrassing situations. However, it can result in groupthink where ideas dont ever leave their creative comfort zone. Sometimes it is necessary to go against the grain to look for new solutions. Want to see social conformity in action..? Stick to the rules The more we experience doing things in certain ways, the more we instil preconceptions and assumptions that hold fast in the way we think and perceive. Are you bound by actual rules or are these simply assumptions that are waiting to be broken? Follow along If it aint broke 7. Now lets learn how to break free from these habits. The remaining document is split into the sections listed beneath. This will help put some structure to your creative habit busting. However, with creativity, there are no hard and fast rules, so try each of the techniques and find whatever works best for you. Evaluating your Creations Defining your Challenge Developing a Creative Environment Habit Busting Inspiring New Ideas 8. Defining your Challenge Be sure you are tackling the right challenge and are not following a misleading path. These techniques enable the exploration of different angles and can often lead to new solutions themselves. 9. When a problem is stated to you, always reframe it. Words carry preconceptions as they are a very specific descriptor and a more generic concept might provide a more fruitful springboard. So change them. Just blurt out your new statements without too much thought. For example, how can I make housework easier? Re-express Convince others to tidy after themselves Find someone else to do the work Find more efficient products Tolerate mess Reduce the need to clean Keep from getting untidy Easier storage solutions Turn into a competition with my partner 10. Dont let thinking be held back by constraints and assumptions. Compromise later not at the start. If you start limiting your ideas too early, youre missing out on developing flawed but potentially great solutions. A simple way of achieving this is to ask some ideal and provocative questions What if Money wasnt an issue? We had all the time in the world? We couldnt fail? There was no competition? There were no technological limitations? There were no physical barriers? Everyone wanted to be part of it? Define the ideal outcome 11. Leading troops into battle Jumping out of a plane strapped to an instructor Taming lions A successful marriage Being set up on a blind date by a friend Analogy is a way of simplifying understanding through relating to an abstract concept. Analogy allows us to draw broad parallels between related situations and ask where else and how else has our challenge been tackled before. Suppose you had a challenge whereby you needed to increase levels of trust and respect. To get a clearer understanding and kick start the ideas process you might look for situations that require these same qualities. You may formulate a list like the one beneath. Find an analogous situation 12. Inspiring New Ideas The following techniques harness divergent thinking to help shift thoughts away from usual processes and explore the creative depths of your mind. 13. A simple rule to abide by is to always go beyond your first answer and challenge yourself to look past the most obvious solution. Set an ideas quota that youll have to really dig deep to meet. You may be surprised at the new creative solutions you find. Below is a classic optical illusion called the Rubin Vase. You should be able to see either 2 people face to face or a vase. But go beyond the obvious and ask what else could this be. A lamp A stool A keyhole A crevice between 2 cliffs A Man in a hat running from a tornado A bottle of sauce being squeezed 2 elephants back to back running away from each other Try and find more interpretations of your own. Quantity over quality 14. Our perceptions can strongly influence how we think. But by allowing ourselves to step into different mindsets, we are able to release more of our creative potential. Shake up preconceptions and ingrained beliefs by asking how a historical figure, celebrity, cartoon character, or an abstract profession (e.g. zookeeper) would solve your challenge. If youre stuck for who to take inspiration from, try running through the alphabet and picking a character with a name that corresponds to each letter. For example, how would Neil A rmstrong, Yogi B ear, Charlie C haplin (and so on) solve your challenge?! Explore multiple perceptions 15. Assumptions and preconceptions strongly influence our decisions. Break them by listing all them one at a time then remove/change/lessen/magnify/reorder/reverse them and see what the result is. At the very least, get into the habit of periodically reviewing assumptions and seeing if they are still valid. Can you connect these 9 dots with just 3 straight lines? Really try and think about your assumptions as you draw the lines. Break rules and assumptions 16. If you assumed the lines had to stay within the bounds of the box of dots, you would have struggled. If however, you had broken this assumption and thought outside the box, you would have eventually found the solution. How did you get on? Now can you connect all the dots with just 1 line? Youre on your own for this one! 17. Metaphor and abstract association are fantastic techniques for exploring a challenge from outside your existing frame of reference. You are forced to connect and combine concepts and ideas to form new relationships. Below is a list of well known inventions that have been inspired by extracting concepts from nature. See if you can match the correct pairs. Where in nature can you find inspiration? Extract useful concepts and see where associations lead your thinking. Force new relationships Helicopter Mussel Radar Woodpeckers head Parachute Hummingbird Anaesthetic Armadillo Shock absorber Bat Adhesive Flying squirrel Snowshoes Squid Tank Reindeer Fastening device Chameleon Jet propulsion Snake venom Camouflage Burdock burr hooks Invention Nature