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Presented to the Saskatchewan Waste Reduction Council May 7, 2014. On Creativity and Innovation. From the likes of Tom Kelly to Clayton Christensen, from Creative Confidence to The Innovators Dilemma. We discuss a lot of books throughout.
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creativity sucks!
innovation’s for nerds!
everyone is born creative; everyone is given a box of crayons in kindergarten.
-Hugh MacLeod
“…then when you hit puberty they take the crayons away and replace them with dry, uninspiring books on algebra, history, etc. Being suddenly hit years later with the 'creative bug' is just a wee voice telling you, 'I'd like my crayons back, please.” "
-Hugh MacLeod,
can one learn to be
creative?
That combination of thought and action defines creative confidence: the ability to come up with new ideas and the courage to try them out.
-David & Tom Kelly, Creative Confidence
is there such thing as writers block?
The War of Art
Your best thought comes embedded in chunks of your worst thought.
-Mark Levy, The Accidental Genius
does creativity just come to you?
get out a piece of paper
how to be creative
1. stop trying to be right
If everyone tells you it is a good idea, run the other way.
-Jay Rogers, Local Motors
host a “bad idea” session
but remember,
no one likes a know it all
2. find your
super power
“A great company is more likely to die of indigestion from too much opportunity than starvation from too little.” -Packard’s Law
never say no to panda.
3. practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice
at a certain point in our lives, we lose control of what’s happening to us, and our lives
become controlled by fate. that’s the world’s greatest lie.
-paulo coelho, the alchemist
but jeph, i’m not talented at anything I can’t be successful!
the talent myth
Mark Cuban
Michael Phelps
there are no prodigies just people who practice more
than others
1. stop trying to be right 2. find your super power 3. practice, practice, practice
innovation
the pope’s inauguration
you want to start a
business?
we don’t need an
expensive credit card terminal
you don’t need to hire
people
you don’t need a building or pay for an entire
office
we don’t need a
taxi
we don’t need to stay at a
hotel
we don’t have to go to a
restaurant
our world has
changed
so what is
innovation?
there are only two types of businesses "
the cost leader and the differentiator. Nothing else.
-michael porter
when you’re innovating,
you’re like david.
vs
being the
underdog is a
good thing.
innovative companies?
these companies were all started in
economic downturns: Disney CNN MTV Hyatt Burger King FedEx
Microsoft Apple Texas Instrument 20th Century Fox Gillette AT&T IBM Merck Hershey’s Eli Lilly Coors Bristol-Myers
great ideas alter the power balance in relationships. that’s why great ideas are initially resisted.
–Hugh MacLeod
have you made someone feel
awesome today?
life’s too short not to have fun.
www.strategylab.ca @jephmaystruck [email protected]