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Creative Thinking: Your Edge http://workincolour.com.au/

Creative Thinking for small business

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How small business can use creative thinking as their edge

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Page 1: Creative Thinking for small business

Creative Thinking: Your Edge

http://workincolour.com.au/

Page 2: Creative Thinking for small business
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social media

free agent nation

portfolio careers

disintermediation

digital age project-based work

knowledge workers

what’s next???

virtual assistants

solopreneurs

SOHO

SOHO +

HOHO

web 2.0

Page 6: Creative Thinking for small business

Does your business have the bits in place

to thrive in 21C?

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AGSM's The Leader magazine: 'Innovation - in 2009it's not just a word to be bandied about. The economy is forcing us to get creative. Innovation could be just what we need and it could be very good for business.'

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Recent Harvard Business blog: 'It's the single biggest error firms make in times of crisis: repeating the past. When the world around you is undergoing discontinuous change, repeating yesterday's mistakes is the quickest path to decay and dissolution.'

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'Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition.' Ed McCabe

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Produce practical + original ideas Turn potential → performance

Differentiate your business Seize opportunities

Encourage innovationSolve problems

Plan betterIncrease productivityFocus on the essentials

 

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Left brain, logical, linear thinking is essential in business. (It's 'in the box' thinking...)

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The left brain is about:wordsnumberslogical thinkingsequencesrational thinkinganalysingbeing objectivelooking at parts

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But for 21st century success you also need right brain, creative, big

picture thinking. (That's the 'out

of the box' bit...)

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The right brain is about:

rhythm colourimagination daydreamingspatial thinking intuition holistic thinkingsynthesising being subjective looking at the whole

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It’s about using your

whole brain, not just one

side or the other...

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Most of us aren't trained to think

creatively in schools or workplaces.

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Creative thinking is natural + quite easy to tap into... with a few tips + tricks.

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makeConnections

Challenge yourself Cultivate ideas

Cultivate ideas

be Curious

Four Cornerstones

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Be Curious

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Whatis

that?

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Make Connections

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Try Something (Anything) New

make connections:

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MIND MAPPING

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©Tony Buzan

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Challenge Yourself

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challenge yourself:

Take Risks

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Assumptions

challenge yourself:

Question

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Scamper

©Bob Eberle, cited by Mind Tools Limited

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Substitute: components, materials, people

Combine: other products, services, functions

Adapt: alter, change function, use part of another product or service

Modify: increase or reduce scale, change shape, materials etc

Put: (to another use)

Eliminate: remove elements, simplify

Reverse: turn inside out or upside down

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Cultivate

Your Ideas

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Give Ideas Time to Grow

cultivate:

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DreamerRealist

Critic

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http://workincolour.com.au/

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Page 44: Creative Thinking for small business

Newsletter + 10 business tips Slides on FSL website

Email for worksheets [email protected]

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Solo + Small Business Makeover: Special Offer

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Page 45: Creative Thinking for small business

Don't go back to sleep...