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Creative Thinking for

Innovation

Monica Lisa

Alternative use

1. What is creativity ?

Creativity is the ability to produce work

that is both novel (i.e., original,

unexpected) and appropriate (i.e.,

useful, adaptive concerning task

constraints). (Sternberg, Lubart 2001).

2. A creative process ...

may vary and can be interpreted in different ways, but generally we can

recognize the following phases:

a. Preparation: Data collection and context analysis

b. Incubation phase: We look at reality from

different angles (diverging thinking) and we

produce lots of different ideas

( fluency and flexibility)

c. The insight happens: We have an idea which is original and we

ensure that it is functional and appropriate

d. Elaboration and communication

3. Everyone can be creative,

as long as we:

• accept to work hard

“Genious is 1% talent and 99% hard work”A. Einstein

Talent & hard work

The skill is not enough: you need to decide to use and face problems!

• manage to overcome the blocks that

we inherit from our story and the

environment

http://www.bbc.com/news/world-asia-29502116

ITCILO

A visual

Agenda instead

of a table

How can you use creativity in

your work

?