'MORE&THAN&RIGOUR,&MANAGEMENT&DISCIPLINE,&INTEGRITY&OR&EVEN&VISION&6&SUCCESSFULLY&NAVIGATING&AN&INCREASINGLY&COMPLEX&WORLD&

WILL&REQUIRE&CREATIVITY.'

Key&Finding,&2010&IBM&Survey&Of&1500&CEOs

45% in A/NZ

'CREATIVITY&IS&ONE&OF&THE&LAST&REMAINING&LEGAL&

WAYS&OF&GAINING&AN&UNFAIR&ADVANTAGE&

OVER&THE&COMPETITION.'

&&&&&&&&&&&&&&&&&&&&ED&MCCABE

Act 1. We have a dilemma, we need to change.We’ll do what we already know.We’ll do what we did last time.

It’s not working.

Act 2. We need to interrupt the pattern.We need some new thinking.

Critical + Creative Thinking Tools

Act 3. Idea into innovation.Approvals + implementation strategies.

Making it happen.

Act 2. We need to interrupt the pattern.We need some new thinking.

Critical + Creative Thinking Tools

LEFT&BRAIN,&LOGICAL,&CRITICAL&THINKING&IS&ESSENTIAL.&

(IT'S&'IN&THE&BOX'&THINKING...)&

THE&LEFT&BRAIN&IS&ABOUT:

WORDSNUMBERSLOGICAL&THINKINGSEQUENCESRATIONAL&THINKINGANALYSINGBEING&OBJECTIVELOOKING&AT&PARTS

Convergent&Thinking

Many&Facts,&One&Right&Answer

FOR&21ST&CENTURY&SUCCESS&YOU&ALSO&NEED&RIGHT&BRAIN,&CREATIVE,&BIG&PICTURE&THINKING.&

(THAT'S&THE&'OUT&OF&THE&BOX'&BIT...)&

THE&RIGHT&BRAIN&IS&ABOUT:

RHYTHM&&&&&&&&&SPATIAL&THINKING&&&&&&&&&&&&&&

IMAGINATION&&&&&&&&SYNTHESISING&&&&&&&&&&&&&&&&&&&&

DAYDREAMING&&&&INTUITION&&&&&&

HOLISTIC&THINKING&&&&&&&&PICTURES

&&&&BEING&SUBJECTIVE&&&&&&&COLOUR

&&&&&&&&&&&LOOKING&AT&THE&WHOLE

Divergent&Thinking

One&Stimulus,&Many&Responses

JUICY&THINKING&

IS&ABOUT&USING&YOUR&WHOLE&BRAIN,&NOT&JUST&ONE&SIDE&OR&THE&OTHER...

make CONNECTIONSCHALLENGE yourselfCULTIVATE ideas

be CURIOUS

&&&be##&CURIOUSHABIT&1:

ASK&&&&QUESTIONS&&be&curious:&

WHAT

IS.

THAT?

PLAYbe&curious:&

PLAY

SUSPENDJUDGEMENT

be&curious:

ACCEPT&STIMULI

HABIT&2:&&&&&&&&&&&&&&&&&&&&&&&&&&make&CONNECTIONS

TALK&&TO&

PEOPLE&IN&&&###

DIFFERENT#FIELDS#

make&connections:

TRY&&

SOMETHING&&

NEWmake connections:

make&connections:

STEP&SIDEWAYS&+SEE&ANOTHER&ANGLE

make&connections:

USINGVISUALS

MIND MAPPING

©Tony Buzan

&&&&&&&&&&&&&&&&CHALLENGE&

&&&&&&&&&&&&&&&&&yourself

HABIT&3:

challenge&yourself:&

TAKE&RISKS

ACCEPT&FAILURES

challenge&yourself:&

QUESTION&ASSUMPTIONS

challenge yourself:

The Magic of 3

DREAMERREALIST

CRITIC

&&CULTIVATE&

#your#ideas

HABIT 4:

MAP#THE#CUSTOMER&EXPERIENCE

JOURNEY#

LAOGS

BRAINSTORMING(WITH#A#TWIST...)

SCAMPER

©Bob Eberle, cited by Mind Tools Limited

6

BUILDING BRIDGES

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