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Projects - Cultural Movement - Observation - Habit - The wearable idea - Data - Segmentation - Customer Journey

creative thinking 2

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Page 1: creative thinking 2

Projects

- Cultural Movement

- Observation

- Habit

- The wearable idea

- Data

- Segmentation

- Customer Journey

Page 2: creative thinking 2

The crux of the challenge

How can we get people to speed in a safe way.

The inctiters who fan the flam

Speed lovers 17-30

They love cars, speed and challenges.

They gather in the cardecorate, gas station and modified cars

workshop. ( Start here)

Spark

Do your hobby in a safe way. (When they were asked why you

speed? they said” It’s a hobby .” They think it’s fun to speed)

Talk values

-Every 40 minuites someone dies because of the speed.

- Speed becomes a major reason for car accident in Saudi Arabia.

- People between 17-30 love cars, speed and challenges.

-A large number of Saudi people have Hondas car especially civic

and accord. They love this brand because it is cheaper than other

brands. Also, it looks sport and speed lovers love that.

- Scholars relegion consider that speed is suicide.

Solution:

Honda company will offer a race track equipped with the best tools to make

racers safe.

Cultural Movement

Page 3: creative thinking 2

because of car accidents,

a person dies every 40 minutes.

Page 4: creative thinking 2

2003

2004

2005

2009

5200 died

5980 died

6485 died

Future expected to reach 9602 deaths in 2019

The number of deathes from every hundred

thousand

The number is growing up

2001

2001

4100 died

4200 died

4300 died

Saudi Arabia 50

deaths

Afghanistan 45

deaths

egypt 40

deaths

Page 5: creative thinking 2

How much is economic losses each year?Eritrea 38 deaths

8,000,000,00 $ every year. Future expected to reach

50,666,666,666 $ in 2014

America 15

deaths

Italy 9

deaths

Page 6: creative thinking 2

There is

an

or

an

every 15 minutes

and

every 2

minutes.

Every

10

30 are used

for

The road of death

Speed is 80 % of the car accident.

Page 7: creative thinking 2

Speed lovers

People between 17 - 30

Cars, Speed, challenges lovers.

They gather in the cardecorate, gas station and

modified cars work- shop.

Solution

Speed under control

Honda company will offer a race track equipped with the best tools

to make racers safe.

Page 8: creative thinking 2

Observation

What did I observe?

I observed students in Mac Lab which is located

in the fourth floor at 180 Montgomery street.

Why did I observe the students in the Mac Lab?

Because I wanted to see if there is any similarity in

their behavior.

What did I find?

Even the students are from different parts of the world,

they almost act the same when they use the

computers to work.

I hope you enjoy the

video.

https://www.youtube.com/watch?v=r8lohS

U6A

Page 9: creative thinking 2

HabitThe wearable idea

introduction:

Facing the qiblah is one of the conditions of prayer being valid. Every worshipper has to make sure he

faces the qiblah in

his prayer, and strive to make sure he is facing in the right direction, whether by means of natural

signs or using a compass, if he is able to do that, or by asking trustworthy people in that place who

know in which direction the qiblah is.

the belt is not only a belt is going to help you to do your duty.why we need the waerable?

Because many Muslim students always get confused in the right direcation when they have to

pary, I thought of idea to make them sure about the exact direction and don’t get confused

anymore, which is a belt that has compass.

Target

audience:

Muslim students at United State. They spend a lot of time outside studying at school or doing

activities. They usually don’t carry the cellphone charger because they think they don’t need it, so they

lose the batter and the cellphone which has the compas because of that they don’t know where the Al

qiblah is.

Page 10: creative thinking 2

Simmons

Husband: hey honey, what kind of magazing do you like to read in

the air- plane?

Wife: I prefer to see a movie than to read a magazine.

Husband: ok. I’ll buy my favorite magazing so I can enjoy the flight.

Page 11: creative thinking 2

Hey Tom, do you want to hang out this weekend?

Tom: I’m sorry. this weekend, my wife and I will travel to

Hawwai. Adam: wow. you seem you you are happy with your

wife

Tom: Yeah, actually, my life change a lot after I got married, I feel happy

when my wife share everything with me, so we cook together, clean, go

out and manythings.

Adam: that’s good. I hope you enjoy oyur

life. Tom: thanks Adam.

Page 12: creative thinking 2

Segmentation

#1

1 Healthy

2 Careless

3 Moody

Healthy:

These people are more likely to

care about their health.

“ we drink an orange juice everyday

be- fore we go to school.”

Page 13: creative thinking 2

Careless:

This group are more likely to drink

Soda everyday in evey meal.

“We can’t stop drinking soda, We love

it.”

Moody:

They are more likely to drink arabic

coffee, and everyday they drink it

in the morning and evening.

“It puts us in the a good

mood.”

Page 14: creative thinking 2

Segmentation #

2Emirates airlines EK 255

C

D E

F

J

The strong connection:

Sleepyhead

Quite

Social

Page 15: creative thinking 2

The strong connection:

Family are more likely to sit in the middle, which has

more sets, so they can be close to each other during

the flight and watch their kids.

“We love to enjoy our time together.”

Sleepyhead

People who like to sit next to the window are

more likely to sleep for many hours than other

people because they love sleeping. They also

don’t want anyone to bother them. Sometimes,

they love to see the beautiful seen behind the

window.

“ I love to sleep for long time, so I sit next to

the window.”

Page 16: creative thinking 2

Quite

Older people are more likely to sit on

the chair, which is close to aisle be-

cause they use the bathroom a lot or

they need to walk to refresh the circula-

tion. They usually aren’t talk a lot.

“They use the bathroom many times

when they in the airplane.”

Social:

This people are more likely to sit in a

group such as friends. They talk a lot.

“Friends are always friends no mat-

ter how far you have to travel back in

time.”

Page 17: creative thinking 2

Customer

Journey

I sawanoldladywalkingwithher son. I rememberedmy

mother. Imissedher a lot. I thought immediately tomake

a reservation togotosee her inmynext vacation.What shouldI

dotoget a

ticket?

if I enjoyed the tripand

Likedthe servi

ce

if I didn’tenjoy the

trip

I will askmyfriendbecausehe

travels a lotHe recommends cheap airline ticket

because in this website mostly you get

a discount onyour ticket.

Ifo

un

dse

ver

alw

ebsi

tes

that

sell

s ch

eap

tick

ets

bu

tI’

mn

ot

sure

wh

atth

eb

est

Iwillgoogle tofindthebest websitethat might has

dicount.

Iusually bookonthree ailrlines

whichareEmirates Airlines, Frenchairlines and

lufthansaairline

s.

Basedonmyexperience I feel comfortable with

booking withEmirates Airlines because it’s almost

a direct flight andit’s convenient.

But whichAirlines I willchoose this

time!

Ibookwith

Emirates

Iw

illc

ha

ng

eth

efl

igh

t

nextti

me

Iwil

lch

oo

se

this

air

lin

es

ag

ain

g