Creative Methodology & Thesis Topics

Jessica KincerDirected Research Summer 2013

Tom Klinkowstein

Thoughts Identify Experience Pause Perspective Summary

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 1

Note thoughts on topic unbiased by research

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 2

Identify all possible sources of research

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 3

Study personal experience to draw inspiration

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 4

Pause research and allow for spontaneous idea development

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 5

Reach out to community for different points of view

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 6

Summarize and quantify research

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

TOPIC- RESTORATION

“There is no point in retaining brand equity if it has no traction with consumers, or has no likelihood of doing so.” - Nick Cooper

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

TOPIC- RESTORATIONI am studying brand significance in early social media

Because I want to examine whether once public esteem is lost by a brand it can be regained or if, due to current culture’s fixation with new products, it is more practical to rebrand

In order to help readers understand what happens to social media brands when they cross generation lines and how the current consumerist culture effects branding in social media.

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

TOPIC- Fairy Tales

“Deeper meaning resides in the fairy tales told to me in my childhood than in the truth that is taugh by life.” - Friedrich von Schiller

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

TOPIC- Fairy TalesI am studying fairy tales that are constantly being revisited and renewed

Because I want to see why we are drawn to retell these stories and make them new again

In order to help the reader understand the cultural significance of fairy tales

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

TOPIC- Competition

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” - Steve Jobs

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

TOPIC- CompetitionI am studying successful marketing strategies in the tech industry and if attempts to replicate strategies by competitors are successful

Because I want to see if marketing or product are more significent to the consumer and what companies rely on more

To help readers understand how buying decisions can be influenced.