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Creative Marketing Ideas for Toy Stores

•Toy stores have to market to two distinct audiences—children, the end-users, and parents, the purchasers.

•Having only one marketing strategy won’t be very effective, as you’ll only be reaching a portion of your market.

•Use a mix of mediums and messages to attract children and their parents.

•Every child has a list of toys they want for Christmas or their birthday.

•Encourage customers to bring their child in to create a wish list, be it on paper or electronic (like a bridal registry).

•This is fun for the child, and it gets customers in your store at- least twice (once to register, and once to purchase).

•They can distribute the list among family and friends, which could bring you even more customers.

Wish Lists

•Every child likes to feel special on their birthday.

•Display vinyl decals at your checkout station that let parents know you’ll email them a special coupon on their child’s birthday.

•The child can come in and take their pick of merchandise which they’ll receive for free, or at least discounted.

•This makes the child happy, and the parents even happier, because they’re saving money.

Birthday Specials

•Show you care for the community by hosting used toy drives in your store or around town.

•By donating gently-used toys, customers will need a replacement, and since they’re already in your store, they’re likely to buy!

•If they need a little extra encouragement, offer them a discount coupon for donating.

Used Toy Drives

•Host lectures and seminars in your store for parents.

•Feature these classes in your store with large, easy-to-read banners so parents will know when and where they are.

•Use your employee’s knowledge, or work with your vendors to inform parents about child safety, current recalls, etc.

•Provide child care during these events—what parent takes their child to a toy store and doesn’t buy them something?

Parenting Seminars

•There’s an “it” toy every season. Toy manufacturers work very hard to create a “gotta-have it” mentality in the minds of children.

•When the hot new toy is about to be released, throw a party in your store.

•Customers will come hoping to be the first person to get their hands on the new toy.

•Display window clings with pictures of the toy and the release date, so that customers will be prepared for the launch.

New Toy Release Events

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