Creative Kitchen

WINTER Template

01

CREATIVE

Kitchen Presented by Irina Kim Sang July 20, 2011

02 MENU SPECIALS

1. Innovative Chemistry

2. Creativity Jump

3. Creative Intelligence

4. Formula of Creativity

5. Idea, Concept, Big Idea

6. Creative Process

7. Creativity Technique 1: 5 Types of Brainstorming

8. Creativity Technique 2: Balancing 2 parts of the brain

9. Creativity Technique 3: Bisociation

10.Creativity Technique 4: Disney’s Creative Chairs

11.Creativity Technique 5: Alex Osborn’s Checklist

12.Creating Innovative Workplace

Training, CIS, Miami 2011

TODAY

1. …Is not becoming more

creative, it’s about being

more creative…

2. …Pushes your ideas past

the edges…

3. …Helps you to identify

your creative strengths

and weaknesses…

4. …Enhances your

creative output…


TODAY

http://www.youtube.com/watch?v=NugRZGDbPFU




03 INNOVATION CHEMISTRY


04

INNOVATION CHEMISTRY

CREATIVITY JUMP

By Edward de Bono Training, CIS, Miami 2011

05 CREATIVE INTELLIGENCE

Innovative Development

Search for Alternatives

Decision Making

Competitive Advantage / Differentiation


06 ICEBREAK

Thinking width and depth


07 MY CREATIVITY FORMULA

Action

Observation

Imagination

Attitude

Simplicity

?


There are no new ideas, There are NEW COMBINATIONS

08

IDEA vs. CONCEPTS


There are no new ideas, There are NEW COMBINATIONS

09

IDEA vs. BIG IDEA


10 CREATIVE PROCESS

Identify Objective

Filter ideas and Expand the big ones

Make a creative jump

Insure problem exposure

Justify proposal

What is the difference between artist and designer?


11 CREATIVITY SPLASH

Preparation

Concentration

Maturity / Ripening

Inspiration

Evaluation

Application


12

CREATIVITY TECHNIQUE # 1

Brainstorming

Brainstorming: 5 Principles

• Quantity, not quality • No criticism • Enjoy, play, entertain yourself • Adjust your point of view • Ask “What if?”


13

Brainstorming Alternatives

1.1. Classic 1.2. Constructive – destructive 1.3. Individual vs. Group 1.4. Brainwriting 1.5. Mindmapping


143

Mindmapping

CREATIVITY TECHNIQUE # 1.5.

15 Balancing 2 parts of the brain



16 LEFT


RIGHT

1. Logically define a problem / objective

3. Pragmatically evaluate alternative solutions

4. Prepare justified plan for gaining support and inspiring others

2. Develop creative ideas and alternative solutions

5. Enthusiastically inspire others.


17 Bisociation


Transfer solution

Recognize existing analogy


Where does it Work?

Define a problem

18

Disney Creative Chairs


• Create fantasy

• Play

• Have fun

• Everything is

possible

• Do not treat

your problem

serious

Dreamer Realist Critic

• Everything is

impossible

• Budget is not

justified

• It will not work

• Too much

effort

• Develop idea

further

• Evaluate

options

• Think

strategically


19 Alex Osborn’s Checklist


Other uses? New ways to use as is? Other uses if modified?

Adapt? What else is like this? What other idea does this suggest? What

could I copy? Whom could I emulate?

Modify? New twist? Change meaning, color, motion, flavor, shape, form?

Other changes?

Magnify? What to add? More time? Greater frequency? Stronger? Higher?

Thicker? Heavier? Extra value? Duplicate? Multiply?

Minify? What to subtract? Smaller? Condensed? Miniature? Lower?

Shorter? Split up? Understate? Omit? Less frequent?

Substitute? Who else instead? What else instead? Other ingredient? Other

material? Other process? Other place? Other approach?

Rearrange? Interchange components? Other pattern? Other sequence?

Other layout? Change place? Change schedule?

Reverse? Transpose positive and negative? Turning backwards? Upside

out? Inside out? Reverse roles? Opposites?

Combine? Blend? Assortment? Bundle? Combine units? Training, CIS, Miami 2011

20 CREATIVE WORKPLACE


Desired result of action: SIMPLE, SMART, WELL-CRAFTED work

Business

Creative Kitchen