Creative entrepreneur 2015 - MediaCityUK

#CreativeEnt

Creative Entrepreneur 2015 – Next Generation

The University of Salford’s mission to ‘transform lives, stimulate discovery and realise potential’ is reflected in Salford Business School’s commitment to support economic regeneration – regionally, nationally and internationally. Recognising the critical role small and medium-sized enterprises (SMEs) play in innovation, advancement and sustainable development worldwide, connecting companies globally in 2015.

Throughout the year, Salford Business School (SBS) staff have focused their efforts on delivering expert advice, addressing skills gaps and facilitating access to finance, networks and resource opportunities for SMEs and large companies. At Salford Business School, there is a very strong commitment to employability skills and an emphasis on activity based learning with real world application. Internships are a proven way to inject new ideas and experience into a business – both the student and business benefit hugely.

A successful 2015 for Salford Business SchoolCelebrating our win of the Times Higher Education Business School of the Year Award 2014 and running the second Creative Entrepreneur event at MediaCityUK concluded a successful 2015 for Salford Business School.

“ Creative Entrepreneur summed up in three words: Epic, amazing, remarkable!”

Dr.Aleksej Heinze, Co-Director Centre for Digital Business, University of Salford

@salfordbizsch #CreativeEnt

Next Generation / 3

Creative Entrepreneur - Next Generation 2015

Creative Entrepreneur represented a culmination and celebration of another amazing year and the creative ability and ingenuity of students and companies locally and internationally. Salford Business School welcomed over 40 guest speakers to the University’s state-of-the-art MediaCityUK campus to deliver an exciting programme of masterclasses, panel sessions and installations to inspire, inform and entertain.

We flew in global creative entrepreneur from Denver, Colorado, Cindy Krum, who opened the event with an incredible keynote speech to set the tone for the day. The event concluded with an incredible Tech Angels final where five student teams pitched and two Business School undergraduate students won the £1,000 prize with their innovative digital idea.

Nearly 500 people attended the free event including the next generation of talent. 178 SMEs registered for the event as well as 32 larger companies. The event has grown once again with an additional 140 people attending the event this year - both student and company numbers have increased from previous years. Sessions were recorded and live streamed, creating an incredible online buzz and reaching the social media timelines of many tens of thousands of people.

Fourteen sessions were held in either The Egg Suite or Digital Performance Lab at our MediaCityUK campus between 9:00am and 5:00pm. This was followed by a VIP event open to all speakers and SBS special guests to say thank you for working with and supporting us.

“ It was a privilege to be part of #CreativeEnt, great advice on offer.” Micheal John Hornby, Student

4 / Creative Entrepreneur 2015 Next Generation / 5


Next Generation / 7


“ After a really successful event last year, the event has grown once more, with a fantastic attendance from staff, students and local companies. The feedback has been excellent and will help us shape our next event. We want to continue to grow and give even more students and companies a world class experience at MediaCityUK.” Alex Fenton, Event Producer

Event survey

The following clouds were generated from 48 respondents from a survey issued after the event. The survey respondents were relatively representative of the demographics of the attendees as below.

Which session did you enjoy the most?

Student 23 48.9%

University staff 4 8.5%

SME (up to 250 employees) 9 19.1%

Large company (Over 250 employees) 2 4.3%

Other 9 19.1%

att

end

ees460

178SMEs

40 spea

kers

1 keynote speaker from the US

5 TechANGELS�nalists1 winner2 runners up

7EGG

SUITEsessions

1357

100%positive feedback

�lms2 +

#CreativeEntTweets

DigitalStartups

Hudson’s

Build

Cordwell

last

get

conductedprogressedresponsibilities

businessResponsibilitylotCindy’s

great

Startbranding

Creativesession

marketing

Sportsamazing

discussion

brandfavouriteLowy

Referendum

really

Marketing

speech

KillertalkSocial

Entrepreneurship

entrepreneurs

�lms inspiring

entrepreneurship

entrepreneur

EntrepreneurEntrepreneurs

interesting

enjoyed presentationBuilding

Persona

next

euideas Heinze

person

pityAnother

Information

includedplanning

easymobile

VIPReally

online

start current

techteam

Online

wentAngel

applyingpositionspeakers

righte�ort

Debbie

chance

TalkBrooksIncubox

expert Dineexperience

startup

ask

Dragons

personalpanel

companystraight

Keynote Steve

social

Techtook

creative

den.0Aleksej

Krum

inspirational keynoteASAP

Challenges talks

graduate

responsibility

startupslike

schemesimproving

Presentingday Jamilsports

bias Rae

nice

excellentlywhole

O

questionsConnock

Cindy

note

competitionBrand

ups

Andrew

end

De�nately far

Flexistepsmedia

listeningContent

Business

sessions

speaker

eventcontent

startups

presented

Angels

digital

Alex

killer



Where did you hear about the event?

In terms of websites linking to CreativeEnt.co.uk, the following top 10 were most popular between July 2015 and November 2015.

The following towns and cities generated most online visits:

Acquisition

Sessions %

4,659 % of Total 100.00% (4,659)

1. (Not set) 645 13.84

2. Manchester 633 13.59

3. Salford 627 13.46

4. London 469 10.07

5. Bolton 150 3.22

6. Sale 59 1.27

7. Preston 52 1.12

8. Blackpool 41 0.88

9. New York 36 0.77

10. Stockport 35 0.75

Twitter237 visits

Careers.salford18 visits

SBS Blog Post235 visits

LinkedIn17 visits

Facebook27 visits

m.facebook13 visits

Creative Hive25 visits

Lancaster.ac.uk7 visits

Salford.ac.uk55 visits

Staff.salford15 visits

Alex

FentonFylde

online

College

lectures

Lecture

lecturer

lecturerWOM

Social

mediaBusiness

Wo

rk

Work

Twitter

Uni

Colleague

Colleague LinkedIn

Colleagues

Channelsocial

heard

Maxwell

Internetattended

name

Stud

ent

course

tutors

School

event

Em

ail

remember

Sh

ares

Wo

rdV

ia

En

terprise

uni Blackpool

Alumni

o ceSalford

Mou

thsch

oo

l

someone

Eventbrite

heary

ears

email

University

“ Creative Entrepreneur 2015 has really built on last year’s success and is clearly going to be a signature event for the University.” Dr Gordon Fletcher, Dean of Salford Business School, University of Salford

8 / Creative Entrepreneur 2015


Next Generation / 9

What else did youlike about the event?

location

great

questions

Organisationmedia variety

answer

formative

network

like

sess

ion

s

sessionexperience

di�

eren

t

wel

l

event

Gre

at

Opportunity

gu

est

interestingvenue

goo

d

photo

Qu

esti

on

den

po

siti

vit

y

Bu

sy

mee

tin

g

help

peopleorganised

Speed

opportunities

niceatmosphere

opportunity involved

real

ly

enjo

yed

Enjoyed

mix

hear

minded

amazing

amazing

welcoming

combination

facility

Structure

especially

listen alwaysavailable

Volunteers

forefront

Venue

watch

enhance

lunch

togetherphotos

Everyonesuccessful

meet

liked

includeidea

encouraging

taken

level

approachablesurroundings

hel

pfu

l

classy

areasVariety

others

priority

become

experienceslistening

En

vir

on

men

t

incubox

awesome

break

founder

Meetingsocial

perspectives take

brilliant

Talkingfantastic

experts

stream

advice

FactAlso

city

fun

co�

ee card

themes

givensuccess Networking

make

mat

eria

l

business

companies

seeingeveryone

personal

Sport

digital

happyFree speakers

networking

professional

come

gettingGood

Interestingentrepreneurs

organisation

ind

ust

ry

general

faci

litie

s

marketing

locations

presencemade

talks numberelseguests

times

care

erch

arac

ter

pu

t

sty

lepro

du

ctiv

e

gu

ess

stand

tried

len

ds

Frie

nd

ly

“ It is a pleasure to be on one of the panels here at Creative Entrepreneur, discussing issues that are close to my heart.” Naomi Timperley, Director of 4Hub


Next Generation / 1110 / Creative Entrepreneur 2015

I enjoyed the event

New opportunities and possibilities arose from the event

Strongly agree 29 61.7%

Agree 18 38.3%

Neither agree or disagree 0 0%

Disagree 0 0%

Strongly Disagree 0 0%

Strongly agree 13 27.7%

Agree 27 57.4%

Neither agree or disagree 7 14.9%

Disagree 0 0%

Strongly Disagree 0 0%

“ The Tech Angels competition is really great as it is a good opportunity to get exposure for the skills you have. I’ll definately be here next year.”

Michael Scaife, Student and winner Tech Angels 2015

12 / Creative Entrepreneur 2015


Next Generation / 13

• Very professional, our interests were number one priority.

• The event was really well organised.

• Interesting insight into sports business.

• Some really interesting thoughts discussed about the EU referendum.

• Great panel and key digital startup tips.

• If you couldn’t make it into a session, I liked how it was available to watch and listen to in the reception through a live stream.

• Very good atmosphere. Busy. Good venue. Friendly.

• Everyone was really welcoming. The speakers were more than happy to take questions even on their break times. Great location and use of the building. A really well put together event - a great combination of professionalism and positivity.

• The campus is amazing, the surroundings are brilliant, MediaCityUK has a great buzz.

• The variety of sessions, mix of academics and industry perspectives were brilliant! I like the idea of MediaCityUK as a location - certainly all visitors say WOW when they come in!

Suggestions for improvements

• Speed networking sessions could have been better announced and promoted.

• Larger and better room than the Egg Suite.

• Longer event with longer sessions.

Feedback


Next Generation / 15

Online buzz for #CreativeEnt



University of Salford MediaCityUK Salford M50 2HEt: 0161 295 2222

#CreativeEnt www.CreativeEnt.co.uk www.salford.ac.uk/business-school