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Presentation from SIIA All About the Cloud Conference from Intuit CTO Tayloe Stansbury. Creating Value in the Cloud What we believe it takes to build a successful cloud business
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You know us for
Did you know…
ABILENE ABILENE ABILENE ABILENE
Of the 20M who prepared their taxes using TurboTax..
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Two thirds used TurboTax Online
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Reinventing tax prep
More than 7M small business customers using a variety of software and services
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Power online banking for 9.2M people through 1,900 banks & credit unions
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This year’s estimated revenues
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$1B SaaS
This year’s estimated revenues
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$1B SaaS contributing to a total of
$2B
connected services
Creating Value in the Cloud
What we believe it takes to build a
successful cloud business
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Delight customers to create active users & promoters
Harness the power of an ecosystem
Delight customers to create active users & promoters
Active Users = More Value and Revenue
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Word of Mouth will Build Your Business
driver of new customer purchase of Intuit products #1
Net Promoter Scores
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1. Would Recommend to a Friend?
Extremely Likely
Extremely Unlikely
Neutral
0 1 2 3 4 5 6 7 8 9 10
Detractor Passive Promoter
Net Promoter Score
= % Promoter % Detractor
2. Why?
Mission: Why we exist as a company. . .
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…and those who serve them
We serve these end customers
Consumers Small Business
Accountants Financial
Institutions
Health Care
Players
Financial… making & saving
money, grow & profit
“Better Money Outcomes”
Productivity… turning drudgery
into time for what matters most
Compliance… without even
having to think about it
Confidence… from the wisdom &
experience of others
To be a premier innovative growth company that improves our customers’ financial lives so profoundly…
they can’t imagine going back to the old way
Customer Driven Innovation
Find an Important
Customer Problem that’s Unsolved
That We Can Solve Well
Design for Delight
Observe and interview customers
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Study the solutions they’ve created
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To understand
Bring them into the design process
Put experiments in their hands
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IntuitLabs.com
Listen and engage
Test
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2010 2006
Delight customers to create active users & promoters
• Walk in the customers’ shoes
• Listen and engage
• Bring the customer into the development process
• Test
• Measure
Summary
Harness the power of an ecosystem
Harness the power of an ecosystem
Unleashing value and innovation
data / user contribution / developers
Harness the power of an ecosystem
Unleashing value and innovation
data / user contribution / developers
Harness the power of an ecosystem
Unleashing value and innovation
data / user contribution / developers
38
Harness the power of an ecosystem
Unleashing value and innovation
data / user contribution / developers
40
Intuit Partner Platform
Developers
“I have a great business idea”
End Users
“I have real business needs”
Intuit Partner Platform
“I want to serve & benefit From the whole ecosystem”
Intuit and 3rd party developers build successful business together
code.intuit.com
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Harness the power of an ecosystem
• Build on your strengths and focus on your value
• Unleash value and innovation
through data and user contribution
Summary
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Delight customers to create active users & promoters
Harness the power of an ecosystem
Improve our customers’ financial lives so profoundly… they can’t imagine going back to the old way
