Creating the Future: Strategic Innovation Workshop with Peter Fisk

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Strategic innovation workshop with Peter Fisk

Creating the Future

Are you ready to change the world?

The new breed of market leaders think and act differently. They fuse

digital and physical, global and local, ideas and networks. They win by

being smart, fast and connected – rather than through scale and

efficiency. They embrace all the new business tools - from empathetic

design to disruptive technologies, business models to sustainable

innovation – bringing them together for more impact.

These are the building blocks for you to come a gamechanger too.

• Human … customer-driven, human-centred emotionally-engaging business

• Creative … design and innovation, to think bolder , different and better

• Networked … built around networks and partnerships of supply and demand

• Social … social media and online communities, but local and tribal too

• Participative … crowdsourcing, co-creating, collaborating with customers

• Responsible … doing better by doing good, socially and environmentally

“Gamechangers: Are you ready to change the

world?” is the next book from Peter Fisk

Explore and collaborate with the work in progress at www.Gamechangers.pro

GAMECHANGERS … Next generation strategies for business and innovation

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© Peter Fisk 2013

theGeniusWorks.com

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“Gamechangers. Creating the Future”

Strategic innovation workshop with Peter Fisk

change

Day 1, morning

Objective

• Open-up thinking

• Making sense of change

Exploring the changing world

• Power shifts

• Economic trends

• Future of business

Making sense of new markets

• Emerging nations

• Redefining markets

• Competitive change

Tuning into the customer agenda

• What customers really want

• Changing priorities

• Ways of working together

Companies to learn from

• Google X’s moonshots

• Li and Fung business model

Practical tools to apply

• Kaleidoscope thinking

• Market mapping

• Value drivers

Participant activity

• “Idea Lego” competition

futures

Day 1, afternoon

Objective

• Identifying best opportunities

• Articulating a better vision

Going to where the future is

• Defining adjacent markets

• Learning from parallels

• Reframing your markets

Finding the best opportunities

• Growth wheel

• Criteria to evaluate

• Choosing a better future

Creating a better vision

• Defining a better future 2020

• Working future back

• Vision articulation


• Tata’s global growth

• GE’s imagination


• Scenario planning

• Context framing

• Parallel markets


• Creative vision making

STRATEGY

Day 2, morning

Objective

• Making the right choices

• Defining strategy

Strategy is about focus

• The pursuit of value creation

• Growth and profits

• Costs and risks

Strategy is about difference

• Finding a higher purpose

• Sources of advantage

• Relevant and different

Strategy is about winning

• Where to play

• How to compete

• What to do to win


• Cemex’s inspiring purpose

• Corning’s better strategy


• Inspiring purpose

• Competitive positioning

• Business strategy


• Making a business pitch

INNOVATION

Day 2, afternoon

Objective

• Strategy into innovation

• Developing an agile roadmap

Business innovation for growth

• Innovating the whole business

• Being bold and disruptive

• Creating a future portfolio

Changing the game

• Changing the way we work

• Finding new revenue streams

• Defining new business models

Developing a strategic roadmap

• Horizon planning

• Creating a coherent journey

• Measuring business impact


• ARM’s business model

• IBM Smarter Planet


• Gamechanger Compass

• Business models

• Horizon planning


• Creating a “future manifesto”

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GAMECHANGERS … What can you learn from the most innovative companies?

© Peter Fisk 2013

theGeniusWorks.com

GAMECHANGERS … Innovating your whole business, from insight to impact

© Peter Fisk 2013

theGeniusWorks.com

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© Peter Fisk 2013

theGeniusWorks.com

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Business Strategy

© Peter Fisk 2013

theGeniusWorks.com

Gamechangers toolkit … examples of tools for strategy and innovation

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© Peter Fisk 2013

theGeniusWorks.com


+genius

© Peter Fisk 2013

theGeniusWorks.com


+genius

© Peter Fisk 2013

theGeniusWorks.com


Peter is a strategic advisor to business leaders on winning strategies and bolder brands, smarter

innovation and better marketing … making sense of fast-changing markets, learning from the next

generation of brands, digital and physical, large and small, west and east, new ideas and practical

solutions … inspiring and enabling you to innovate and win in the exciting new world of business.

In 2013 he entered the Thinkers 50 Guru Radar, recognising the world’s best new business thinkers,

and is in demand around the world as a strategic consultant and energising speaker.

Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior

management worldwide to “see things differently” – to develop and implement more inspired

strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership

teams, InnoLab is a facilitated innovation process based on deep customer insights and creative

thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a

broad range of development workshops, combining new ideas, next practices and effective action.

His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars,

Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever

marketing. They play by different rules, embracing the growth of emerging markets and power of

digital networks, human design and social entrepreneurship, and they win with better results.

His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars

and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius

explores the left and right-brain approaches to competitive success (translated into 35 languages!),

Customer Genius describes how to build a customer-centric business, Business Genius is about

inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.

Peter grew up in the remote farming community of Northumberland, in the North East of England, and

after exploring the world of nuclear physics, joined British Airways at a time when it was embarking

upon becoming “the world’s favourite airline” and managed brands like Concorde.

He went on to work with many of the world’s leading companies, helping them to grow more

profitably by becoming more customer-centric in their structure, operations and leadership. He works

across sectors, encouraging business leaders to take a customer perspective, and learning from

different types of experiences. His clients include American Express and Aeroflot, Coca Cola and

DSM, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red Bull, Shell and

Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.

Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of

Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand

Finance and partner of The Foundation, before founding his own business, GeniusWorks.

Email: [email protected]

Twitter: @geniusworks

Website: www.theGeniusWorks.com

Project: www.Gamechangers.pro

PETER FISK … expert in strategy and futures, innovation and marketing