Upload
the-crazy-colombian
View
700
Download
4
Tags:
Embed Size (px)
DESCRIPTION
In this talk, I present some new ideas on how the analytical field is being transformed by the development and maturity of social media and the Internet.
Citation preview
Creating green-field opportunities for customer analytics through
on-line experience
Today’s agenda
1 Recent evolution of the internet
2 The Analytical process
3 Greenfield opportunities in customer analytics
The internet is changing at an ever-increasing pace
M1Massive
processing
M1Massive
processing
The 3 emerging engines of change in today’s online world
M2Massive
communications
M2Massive
communications
M3Massed
minds
M3Massed
minds
Massive power + Massive power + storage = more data storage = more data than ever before than ever before
Massive communication power has createdan explosion of social networks
Whilst massed minds have enabled
scalable pattern recognition
Today’s agenda
1 Recent evolution of the internet
2 The Analytical process
3 Greenfield opportunities in customer analytics
The five stages of a customer analytics project
1. CONCEPTUAL
2. PROBLEM STRUCTURING 3. DATA
PREPARATION & EXPLORATION
5. RECOMMENDATIONS & DEPLOYMENT
4. ANALYSIS & MODELING
Analysts can now tap into new streams of data for analysis…
…and leverage distributed networks for crowdsourcing analytics
Today’s agenda
1 Recent evolution of the internet
2 The Analytical process
3 Greenfield opportunities in customer analytics
Today’s agenda
Opportunity # 1 : Predicting movies box-office revenue with Search data
A simple yet powerful model predicts revenue with accuracy…
… and performs well even after introducing a time-lag
Opportunity # 2: Leveraging the crowd
a
Case study : Predicting book sales in the first 15 weeks of release
Case study: Predicting uptake of new products in financial services