1

If you have an idea that has great

potential, there are execution

strategies you can apply.

Successfully create change

and start a project in your

company.

Ron McFarland, Tokyo, Japan

2

Strategies for creating a

new project

- Important points -

Source: Laurence Haughton (http://www.laurencehaughton.com)

1. 83% of the people will not support you

from the beginning.

2. 17% will support you from the beginning.

3. 60% of the people will support you after

seeing a pilot case succeed, and they

think it is safe to try.

4. Some people will fight any change, no

matter how good it is.

Ron McFarland, Tokyo, Japan

3

How to successfully make

a job and start a project.

1.Start with pilot project

2.Outsmart CAVE people

3.Follow through fast

4.Outsmart CAVE bosses

5.Move to full operation

Source: Anand Sharma of TBM Consulting Group)

Ron McFarland, Tokyo, Japan

4

Start with pilot project

1. Find a small project that has value and a

high chance for success, not a large,

expensive, global activity.

2. Find key people that can see the value of

the project and know the value to them.

3. Don’t expect it to be perfect the first time.

Ron McFarland, Tokyo, Japan

5

Outsmart the CAVE people

1. First, recognize them.

2. Avoid them and do not let them into the discussion

of the project.

3. Try to get them to do something else.

4. Find the people in the 17% group that want change.

5. Have private preparation meetings.

C.A.V.E. – Citizens Against Virtually Everything!!!!

Source: Anand Sharma of TBM Consulting Group)

Ron McFarland, Tokyo, Japan

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People who want change

There are people who will act and talk as if they want

to make major change, but actually they will fight any

proposal presented using the weakest of arguments.

These people must be identified.

Finding the people in the 17% group that want change

is not easy!

Ron McFarland, Tokyo, Japan

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People who want change

Finding the few that will support change takes work.

Ron McFarland, Tokyo, Japan

8

Who are CAVE people? No!

1. They are always negative.

2. They use “Buts”, “Ifs” “Why …..”, etc.

3. Ask for much information

4. Ask if someone else has done something similar

5. Worried about making mistakes

6. Spend much time on problem, not solution

7. Consider every failure as the beginning of a trend

8. Avoid responsibility

9. Get busy with other things and are slow deciding

10.Will attack people (situations) instead of studying the

problem

11.Uses facts that sound bad and can not be confirmed

12.Uses emotion and not reason

13.There is no value for them to do anything.

Ron McFarland, Tokyo, Japan

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Follow through fast

1. The CAVE people like to go slow, so act quickly.

2. They will weaken if you have a small success story

before they are involved.

3. They weaken if they are isolated from the group.

4. They weaken if objections are solved in advance.

5. Choose a pilot project that has a high chance of

success and can show quick results.

6. Promote the success like an advertisement headline

Ron McFarland, Tokyo, Japan

1. Take the story to top management.

2. Get front line testimonials to present

management success stories. (front line

personnel/customers).

3. Present the project’s value to the organization.

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Outsmart the CAVE bosses

Ron McFarland, Tokyo, Japan

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Move to the next step

1. Announce to everyone the successful pilot project.

2. Have discussions for implementation of the broadening

of the project and a timetable for full completion.

Ron McFarland, Tokyo, Japan

Determine Project

Determine CAVE People

Determine Supporters

Determine Current Users

Determine Pilot

Project

Block CAVE People

Conduct & Promote

Pilot Project

Present Success to

Management

Steps from proposal to introduction

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Ron McFarland, Tokyo, Japan

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You can create a new project

in your company with these

techniques.

Thank you

Ron McFarland, Tokyo, Japan