Embed Size (px)
Citation preview
How to Use Video in Your Marketing
Presented by:Kersten Kloss - Refreshed IT
Chris Hamilton - SalesTipADay.com
Purpose
Show you how to use video in marketing
Some places to start
How to distribute
Some quick tips
Upcoming Webcasts
http://salestipaday.com/webinars/
Disclaimer:This is not a comprehensive how to
presentation.
It is designed to give you a starting point.
Technology always changes, so this information maybe obsolete by tonight.
The Background
Why?
69%
31%
Written Visually
Why?
90%
10%
Written Visually
Recall
0
0.2
0.4
0.6
0.8
Recall
80%
20%10%
Written Hear Audio Visual
Messaging
0
17.5
35
52.5
70
Consumption Recall
55.2
69
3.1
31
Written Audio Visual
The How To
How to create video
http://www.freedigitalphotos.net/images/Telecommuncations_g177-Hand_Holding_Smartphone_Mobile_p32760.html Ambro
Screen Capture
Upload video to your computer
http://www.freedigitalphotos.net/images/Computers_g62-USB_Cable_p14518.html renjith krishnan
Editing
Windows Movie Maker
iMovie
Uploading to You Tube
Uploading to You Tube
Tip on Tags and Keywords
Tube Mogul
Tube Mogul
Blip.tv
Blip.tv
A Gimme
+ = 40+ sites
Podbean
Podbean
Embedding video on your website
In presentations
SlideShare
Use Social Media
Places to Use
Blogs
Websites
Mini-commercials
“Get to know”
Any way you want
BenefitsDouble dip
53 X’s
Up to 80% recall
Easy to do & Inexpensive
1 min video = 1.8M words
Will be 90% of web
TipsKeywords
Title
Description
Right Audience
Promote
Refine
One last tip
Have a way to get found!
Questions?
Portal Offering
Upcoming EventsApril 1 - Using Google to Attract Qualified Sales Leads
April 8th - Part 1: Stop Cold Calling
April 15th - Using Email Marketing To attract Sales Leads
April 22nd - Part 2 Stop Cold Calling
Futures - 12 Things I learned About Twitter, Online Tools You Can Use
www.refreshedit.com/index.php/live
