Creating a website that will be a great conversation starter

  • Published on
    14-Jul-2015

  • View
    26

  • Download
    0

Transcript

<ul><li><p>Creating a Website that will be a Great Conversation Starter </p><p>Did you know that there are over 600 million websites in the world? And making your website more </p><p>visible is no longer an easy task. Your website is the face of your company and helps you to reach out </p><p>to new and potential customers. So how can you make it more engaging, attract customers and more </p><p>importantly get them to come back for more? </p><p> Here are 5 tips to do just that: </p><p> 1. Clear messaging </p><p>Place yourself in your customers shoes and think what is the first thing that you would want to see </p><p>when you visit the site? Can he find answers to his problems on your site? </p><p>To have an engaging website, its very important that it should have a simple and clear message that </p><p>all your customers can understand and relate to. Starting from the home page, the website needs to </p><p>capture the customers attention meaningfully. This will further help search engines to categorize your </p><p>website for appropriate keywords and phrases. Your website often creates the first impression for a </p><p>potential customer. Make it count! </p><p>2. User friendly navigation </p><p>Most often website owners fail to include well-structured pages or clear navigation tabs that can guide </p><p>customers to relevant sections of their website. So what can you do to make sure that they get </p><p>information in seconds? </p><p>By organizing the information on your website in a simple and structured way, you have made it easy </p><p>for the customer to access the very information he is looking for. A key objective of the website is </p></li><li><p>satisfied. Having a logical flow and adding sub-pages to the top navigation is the best way to organize </p><p>information into specific categories. At the same time, it is important not to add too many levels and </p><p>make the navigation too complex. </p><p>3. Content is King </p><p>Your websites sole purpose is to convey relevant content to your customers and help them </p><p>understand your offerings and solutions that can cater to their needs. Your content is the single most </p><p>important element in gaining more customers. So ensure that your content is presented in a simple </p><p>manner and in clear, error -free language. To increase traffic you will also need to adopt SEO (Search </p><p>Engine Optimization) that includes keywords that are relevant to your business and industry in your </p><p>page titles, meta tags, and headings in your websites content so that potential customers can find </p><p>your business easily online. Of course, this is not a one time activity and involves meticulously </p><p>tracking the traffic to the site and other parameters to ensure effective SEO techniques. </p><p> 4. Networking </p><p>Communicating and building a community for your business is one of the best investments to make. </p><p>You can start by networking with people or groups you know and who are active on social networks </p><p>like Facebook and Twitter. By including a Facebook Like from your business Facebook page or by </p><p>enabling a Twitter follow button you can allow customers to connect with you. Creating a LinkedIn </p><p>profile and being active on it can also gain more customers. </p><p>Additionally, creating and maintaining a blog is one of the most effective ways to build a community of </p><p>followers and a great way to increase content. Blogs are a great way to start a conversation with your </p><p>customers and improves the level of confidence they have for your business over time. </p><p>5. Device Agnostic and Responsive Design </p><p>Last but not the least, your site needs to be compatible on all devices- be it on mobile, or iPads. You </p><p>need to ensure that you can view it in a clean manner on all devices. Also, it is very important your </p><p>website is compatible on multiple browsers as well. You wouldnt want your customers to have a bad </p><p>visual experience, and not come back right? </p><p> Therefore, by just keeping these simple factors in mind while building a website for your business will </p><p>not only guarantee increased traffic but will also generate interest in your customers mind to know </p><p>more about your business- leading to a long list of loyal customers. </p><p>Also see more info @ Prayag Blogs </p></li></ul>

Recommended

View more >