Creating a Website that will be a Great Conversation Starter

Did you know that there are over 600 million websites in the world? And making your website more

visible is no longer an easy task. Your website is the face of your company and helps you to reach out

to new and potential customers. So how can you make it more engaging, attract customers and more

importantly get them to come back for more?

Here are 5 tips to do just that:

1. Clear messaging

Place yourself in your customer’s shoes and think – what is the first thing that you would want to see

when you visit the site? Can he find answers to his problems on your site?

To have an engaging website, it’s very important that it should have a simple and clear message that

all your customers can understand and relate to. Starting from the home page, the website needs to

capture the customer’s attention meaningfully. This will further help search engines to categorize your

website for appropriate keywords and phrases. Your website often creates the first impression for a

potential customer. Make it count!

2. User friendly navigation

Most often website owners fail to include well-structured pages or clear navigation tabs that can guide

customers to relevant sections of their website. So what can you do to make sure that they get

information in seconds?

By organizing the information on your website in a simple and structured way, you have made it easy

for the customer to access the very information he is looking for. A key objective of the website is

satisfied. Having a logical flow and adding sub-pages to the top navigation is the best way to organize

information into specific categories. At the same time, it is important not to add too many levels and

make the navigation too complex.

3. Content is King

Your website’s sole purpose is to convey relevant content to your customers and help them

understand your offerings and solutions that can cater to their needs. Your content is the single most

important element in gaining more customers. So ensure that your content is presented in a simple

manner and in clear, error -free language. To increase traffic you will also need to adopt SEO (Search

Engine Optimization) – that includes keywords that are relevant to your business and industry in your

page titles, meta tags, and headings in your website’s content so that potential customers can find

your business easily online. Of course, this is not a one time activity and involves meticulously

tracking the traffic to the site and other parameters to ensure effective SEO techniques.

4. Networking

Communicating and building a community for your business is one of the best investments to make.

You can start by networking with people or groups you know and who are active on social networks

like Facebook and Twitter. By including a Facebook “Like” from your business Facebook page or by

enabling a Twitter follow button you can allow customers to connect with you. Creating a LinkedIn

profile and being active on it can also gain more customers.

Additionally, creating and maintaining a blog is one of the most effective ways to build a community of

followers and a great way to increase content. Blogs are a great way to start a conversation with your

customers and improves the level of confidence they have for your business over time.

5. Device Agnostic and Responsive Design

Last but not the least, your site needs to be compatible on all devices- be it on mobile, or iPads. You

need to ensure that you can view it in a clean manner on all devices. Also, it is very important your

website is compatible on multiple browsers as well. You wouldn’t want your customers to have a bad

visual experience, and not come back right?

Therefore, by just keeping these simple factors in mind while building a website for your business will

not only guarantee increased traffic but will also generate interest in your customer’s mind to know

more about your business- leading to a long list of loyal customers.

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