1. 4 Steps to creating a great Internet marketing business planIf you are new to marketing online, you may be struggling to create an internetmarketing plan for your business. The Internet can seem like a confusing platform,with so many routes to take. Here are some of our crucial steps for develop a greatplan for your business. An Internet Marketing Plan is an integrated strategy thatcombines various Internet marketing and digital marketing services (such as searchengine optimization, social media optimization, web analytics and search advertising)to increase the return on investment. An online competitor Analysis is the bestfoundation for developing a foolproof internet marketing plan.Make sure that when you decide to implement a comprehensive Internet MarketingPlan, you get hold of a good internet marketing solutions provider who will providean adroit team that manages what they measure throughout the execution andimplementation of the strategic plan. The core competence of a good internetmarketing service provider lies in offering expert advice and strategies that will helpyou analyze results and make corrections, troubleshoot issues and solve problemsand establish a measurement system that helps your website gain online popularityand drive business to your website.Take the time to researchAs with any marketing plan, an Internet marketing business plan requires you tothoroughly analyze your industry, target market, competitors and environmentalforces. This forms the basis of your plan and without it, you will be lost. If you

2. carefully choose your target market for example small business owners - yourmarketing plan be developed around them.Determine your positioning statementWhen developing your Internet marketing business plan, consider whatdifferentiates your business from your competitors. It could be the quality servicethat you provide or perhaps you have a unique solution that other companies do notoffer. Whatever your key differentiator maybe, utilize this to develop a positioningstatement that clearly defines the value that your business can offer.Allocate your budgetThis may sound like a simple point to consider, but your budget will inform the typeof Internet marketing tools that you are able to use in your Internet marketing plan.If you have a small budget for example, you may not be able to advertise online asmuch as you would like. Instead, you could choose to focus your efforts on organicsearch engine optimization as a more cost effective method.Make sure you target the right channelsWith your plan, make sure that all your efforts are aimed at your target market. Forexample, if your target audience small business owners from a specific industrythat doesnt really feature on social media, it would be pointless spending yourefforts on an expensive campaign on that particular channel. You may instead wantto focus your efforts on a campaign for the local small business website association,which your target market reads regularly.The world of Internet marketing is an exciting and challenging one. If you arelooking for a professional company to assist with your Internet marketing plan, WSIspecializes in providing professional and effective internet marketing services. About WSI: WSI is the worlds leading Internet Marketing & Online Promotion service provider offering SEO, SEM, PPC, web development, social media marketing, mobile marketing and other internet marketing services to suit the needs of

3. multiple industries. The company has the worlds largest Digital MarketingConsultants network with its head office in Toronto, Canada. WSI DigitalMarketing Consultants have helped thousands of small and medium-sizedbusinesses realize their online marketing potential. WSI Internet Marketingoffers world class digital marketing services for businesses across the globe.Contact your local WSI Consultant to learn how your company can effectivelyleverage social media marketing. Visit http://www.wsiworld.com/ for moreinformation.