Create your personal brand

Crafting a personal brand is not an option but, an imperative.

Brand ‘me’ is your creation whose genesis is from looking within yourself.

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• Whatever information you need you Google it, or find it on any site. You are being searched & watched without your knowledge. The result is that people are creating opinions about you.

• In such a world it is vital that you know how to present yourself. Even the comments or your photographs on the social networking sites talk a great deal about you.

• All this today is a part of personal branding. What do people see you as? What do people identify you as? visit www.kamyabology.com for best ppts

• Personal brand is a shortcut or expectation about what a person represents. Think about how you use short cuts about people in your mind.

• She is a ‘fashonista’, ‘brilliant mathematician’, ‘shrewd businessman’. Now think about what mental shortcuts should people use for you, when they think about you.

• What is your essence, that people perceive?


• What person are you? Before you think about what shortcuts you want people to use about you, think what you are & the core of you?

• What is your own self, your core, that is your true self. This discovery is important because, it makes you comfortable with yourself.

• If you create a shortcut in the minds of people inconsistent with your own self, your personal branding will fail.


• Who loves what you are, who are your followers? Identify your target market.

• While you create your personal brand, be clear that your aim is not to be famous.

• Your aim is to be close, connected & matter for a select few. Search who are the people who will love brand ‘you’.

• They are the ones who need to know you. They will decide whether to follow you.


• Aamir Khan started off like any usual actor, doing usual assignments. But, if you observe him today it is evident he has taken great pains to create his brand image.

• He has taken the risk of doing one film at a time, putting all his efforts in that one film. Ensuring that it reaches the people through intelligently planned marketing.

• Over & above that he comes across as a sensitive Indian who speaks out his opinion & involves in changing the face of India. He has his own league of admirers, who love brand Aamir.


• "Be yourself — everyone else is taken and replicas don't sell for as much," says Dan Schawbel, author of Promote Yourself.

• You need to be different, so understand what are your unique strong points. Be very good at those things. As Steve Martin said, “be so good that they can't ignore you".

• See who competes with you, on similar points. But, you surely will have something that will be special & unique about you. It is something that no one else will have.


There are many management writers, writing about leadership, branding & entrepreneurship. What makes Devdutt different is that he specializes in connecting mythology with management subjects.

This creates a unique perspective & makes these topics easy & interesting to understand.

He has kept studying & writing sacred stories, symbols, rituals & their impact on culture. Gathering all this knowledge he started to write extensively, by connecting mythology & business management & carved a niche for himself.


Craft your personal brand profile. Your brand profile, which explains & communicates your specialty & uniqueness. Here you are not only looking at what you are, but what you want to be known for.

Crafting a personal brand profile is a challenge because, you should be everything that you claim to be.

If you believe you are a marketer who understands the pulse of the target audience, you should be that. Social medias are places where you share your brand profile to people. When you create it, be careful of what you claim to be.visit www.kamyabology.com for best ppts

In 2004, Brin & Page filed paperwork for Google’s initial public offering of stock.

2 things shocked the business world, one is the high revenue & profit figures, which till then were closely guarded secrets. No one imagined that the subtle text advertisements, at the side of the search results, which many didn’t notice, could fetch such great revenue. Second, the ruthlessly earnest founder’s letter said ‘Google is not a conventional company’.

Google founders have always been unconventional in whatever they do, from bettering search results to launching Google glasses.


Now when you know what you are best at, how will you put it to the audience in just few words.

Your audience speaks & listens to a particular language. They find some things interesting.

So, your tagline should be a hook, where they get attracted to follow you. It defines your essence & uniqueness in the most enduring manner.

This helps people know much more about you than what you do. They know why you do certain things & how you do them differently.


Narendra Modi is talking about growth & development by speeding up the process of investments through the government machinery.

He sees the youth to be the riders of this growth. If you see his website too, he comes across as a leader who wants to maximize the talent of the youth. He is targeting the youth as they are a huge vote bank.

His website projects him as the leader of tomorrow, who understands that the youth need to be in the process of change by being a part of the democratic system & through active participation in politics. visit www.kamyabology.com for best ppts

To sustain your brand it is necessary to pause for a while & think what you have set to achieve. Reaffirm your goals. Think about the activities you aim to complete & why they are necessary to achieve the goal.

Recharge yourself by taking a break. Take your mind off the grunge & reflect on how much of your brand you’ve managed to establish.

Restart by thinking what new you need to tell your audience or how better you can reach them.


Obama captivated the audience with the message of hope & change for all, in his first presidential elections.

He is known for the his tremendous belief in the power of collaborating people than encouraging conflict. He doesn’t only talk about American values but, values that bind people around the world.

He too knew that the youth is the most untapped resource in politics. He reached out to the youth which was politically disinterested, understood matters closest to their hearts & gave them tangible values to believe in.


Before you discover yourself, you need to dismantle you limitations. Once you stop limiting yourself, you flourish & then you create a brand ‘you’ that will connect with others.

Personal brand is a shortcut or expectation about what a person represents, like people use short cuts about you in their minds.

What is your own self, your core, that is your true self. This discovery is important because, it makes you comfortable with yourself.

Who loves what you are, who are your followers? Identify your target market.

You need to be different, so understand what are your unique strong points.

Your brand profile, which explains & communicates your specialty & uniqueness. Here you are not only looking at what you are, but what you want to be known for.

Your tagline should be a hook, where your target audience gets attracted to follow you.

To sustain brand ‘you’ pause, refresh, recharge & restart.visit www.kamyabology.com for best ppts


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Create your personal brand