Engage. Educate. Succeed.

HCM Strategic Communications

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Communications may not be your full-time job. Lucky for you, it’s ours! Today’s HR professionals wear many hats. With HR’s ever-increasing responsibilities, keeping your workforce informed and involved can often fall by the wayside. Limited or no communication also sends a message — and often the wrong one! ADP’s HCM Strategic Communications team can help!

Human Capital Management (HCM) Successful organizations recognize employees are their most valuable asset. They are the heart and soul of your business. In turn, organizations spend a lot of time recruiting, training, and managing employees which is a signifcant investment. One of the best ways to protect your investment is to create engaged employees by communicating with them. Often.

Engage.Employees play an instrumental role in the productivity and success of the organization and can be the difference between failing and flourishing. Engaged employees understand your organization’s mission and work together to make the company better. Effective communication is one of the most important drivers of employee commitment.* A targeted, relevant communications campaign can help engage employees and get results — making the most of your HCM investment.

HCM Strategic Communications

*Source: Corporate Executive Board, Internal Communications

Can I Afford It? Can You Afford Not To!According to industry reports, the cost of not communicating well can really add up – up to $26,000 per EMPLOYEE each year. These costs have a significant impact to your organization’s bottom line. Meanwhile organizations that DO communicate well had 47% higher total returns to shareholders over the last five years.

Source: The Holmes Report: David Grossman, ABC, APR, Fellow PRSA, is author of You Can’t Not Communicate and the follow-up, You Can’t Not Communicate 2.

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StrategyBran

ding

Execution

Custom Solutions

Developmen

t

• Create an HR brand and identity to generate recognition and awareness• Develop a communication strategy and plan that achieves HR and

business objectives• Manage and execute campaigns that will engage employees and get results• Educate employees about the value of their total rewards with personalized

total compensation statements• Translate materials to speak to your audience in a way that resonates• Use a multi-media approach for the most impact including:

- Mobile- Email- Web

- Texting- Direct Mail- Video

- Social Media- Webcasts- Brochures

How We Can Help

We work with clients based on their unique needs. Already have brand standards? We’ll work with your identity guidelines. We can create a custom communication strategy that your staff executes, or we can handle the entire project — soup to nuts!

A Year Round EffortEngaging your employees takes more than sending one communication. You need to tell a story. Understand your audience. Use multiple forms of media. And just when you think you’re done, do it again!

HCM Strategic Communications

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Make it Human. Drive action by making a dry topic friendlier.

Keep it Real. Use real life, relatable stories.

Make ‘em Smile. Humor makes people think positively about a subject.

Make ‘em Think. Use attention-getting headlines and visuals.

Educate.Creating and delivering relevant messages that are important for your employee population dramatically increases the likelihood of achieving positive outcomes. Determine your message, the best way to deliver it, and make it interesting.

Succeed.Results matter. Happy, engaged employees are more likely to become loyal company advocates — happy to promote your organization to potential clients and employees — which can have positive results on your bottom line.

ADP HCM Strategic Communications — an extension of your team We have a dedicated team of skilled marketing and communications professionals focused on creating targeted, relevant materials for your workforce. With dozens of years of experience, we can assist you in all phases of your project — from strategy development through campaign creation and execution.

HCM Strategic Communications

Learn MoreFind out how ADP HCM Strategic Communications can help you deliver an engaging, successful strategy. Visit adpcommunications.com, call 1-800-CALL-ADP or contact mary.schafer@adp.com.

About ADPEmployers around the world rely on ADP (NASDAQ: ADP) for cloud-based solutions and services to help manage their most important asset — their people. From human resources and payroll to talent management to benefits administration, ADP brings unmatched depth and expetise in helping clients build a better workforce. A pioneer in Human Capital Management (HCM) and business process outsourcing, ADP serves more than 610,000 clients in 100 countries. ADP.com.

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