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INTR
ODUCING
LEADERSHIP TEAM
Experienced Leadership supported by a talented Team of 40
Professionals. Gaurav Mendiratta – Founder & CEOArun Gupta – Chief Technology Officer
Shobhit Verma – Chief Data ScientistAmit Desai – Chief Marketing Officer
With 12+ years of Web development,
gaming and animation experience,
Arun is one of the pioneers in web
development. He has developed an
application to automate development
on MAYA Software.
A Masters from Univ. of Pennsylvania
and Social Media Evangelist with
experience in Internet Applications,
online video & Cable Technologies. Prior
to SocioSquare, Gaurav worked with
Comcast for over 4 years.
A Masters from Leeds Business
School, Amit is an accomplished,
senior marketing & communications
professional with 12+ years of
experience in strategic marketing,
advertising, consumer insight, brand
& product strategy.
A Masters in Computer Science from
Univ. of Pennsylvania & a graduate in
statistics from Indian Statistical
Institute, Shobhit has over 9 years of
experience in Quantitative
Algorithms, Financial Modeling and
Statistical Pricing Strategies.
Social Advertising in Asia is $1B a
year market and growing at 40%
YOY.
Over 40 Million Pages on facebook,
but only 600 sizable pages
( >50,000 fans) are from India.
Only ~200 have 1M+ fans.
India has over 20,000 advertisers
on digital spending ~$450M a
year, less than 5% of them are on
facebook*.
Worldwide Social Media Market
$12 Billion/Year
(set to grow to $34 Billion by 2016)
Asia Market
$1 B/year 40% YOY
Growth
3.
THE OPPORTUNITY
*Estimate based on number of facebook pages and interactions with facebook India team.
5.
SOCIOSQUARE Started in late 2011, SocioSquare is a Social Media agency with a
team of 40 bright professionals, 20 retainer clients across sectors.
LIGHTHOUSE & ADVISORS
Unparalleled Access to few of the world’s best Researchers in this
Domain.
Prof. Kartik Hosanagar Investor, Director, Key Advisor
Prof. Michael WolfInvestor & Advisor
Prof. David BellInvestor & Advisor
Professor of Internet Commerce at The Wharton School with research focus on Internet Marketing & Advertising. Cofounder of Yodle Inc. He has been recognized at Top 40 business professors under 40 by Poets and Quants.
Professor of Econometrics and Applied Statistics at University of Zurich. His research includes non-parametric inference methods and large dimensional covariance matrices.
Prof Bell teaches Marketing Management at the Wharton School at University of Pennsylvania. His research interests includes e-commerce; traditional retail & individual choice; impulse & unplanned buying.
Welcome to adSpringrA tool created to help new advertisers in India and Asia leverage
the power of Facebook advertising. Provide more flexibility,
algorithmic bid optimization and visualization power to advanced
Facebook advertisers to achieve better ROI from Facebook ads.
Differentiating FeaturesAd Creation
Targeting
Optimization
Analysis & Reporting
o Pre-defined Targeting templates based on
industry/type of business.
o Repository for Targeting Templates.
o Campaign Scheduler
o Ad Cloning & Target Merge Ad
Creation.
o Ad Creative Performance Tracker
o Image Tagging & Repository
creation for ad copies & images.
o Intelligent auto bidding.
o Campaign Goals based on
Likes/Actions/Clicks
o Custom Campaign Rules (IF-THEN-ELSE).
o Automated Graphical Reporting.
o Automated Client reporting and
User access management.
o Visualization of Important
Parameters
DEMO OF PROMINENT FEATURES
Custom Campaign Rules (If, Then, Else)
Multi Ad Creation through Tagging
Goal Based Campaigns Creation
Creative Performance Tracker and Campaign Analyzer
Graphical Reporting
THANK YOU