Twitter

‘Watching the world have a conversation’

Review• What did we learn from Facebook?• How are we going to use Facebook for our business• Successes? Failures?

The Numbers• The problem tracking the numbers is with third party apps that don’t report numbers so getting an

accurate read is tough• Numbers from Twitter’s Development Conference (Chirp)• Founded three years ago• 105,779,710 registered users; no disclosure on active users• 300,000 new users a day – Twitter will double its size in a year; not quite growing as fast as Facebook• 180,000,000 unique visitors to Twitter.com• 60% of new accounts outside the US – used extensively in such incidents as Haiti and Iran• 75% of traffic doesn’t go through Twitter.com• 100,000 registered apps• Searches through Twitter make them second to only Google for search data; Google 88 billion a month;

Twitter 19 billion a month• Twitter vs. Facebook – with Facebook continually tripping over its privacy issues

How to navigate Twitter

Twitter Tools & Apps• The beauty of Twitter is its openness, allowing developers and designers

the ability to create third party apps that can be used to help Tweet, track data and convert that data into more useful tools for brands, business, media and the general public.

• Twitter can feed to and from other social networks.• Top Apps

– TwitPic– TweetDeck– Digsby (centralises email, IM and social networking accounts)– Twitterfeed (tweets posts using RSS feeds)– Twitterholic

20 Cool Things You Didn’t Know Twitter Could Do

• Read (or write) a book - or even just read the first lines of lots of books: http://www.twitterlit.com/• Track the weather: http://uksnow.benmarsh.co.uk/

• http://www.techradar.com/news/internet/20-cool-things-you-didn-t-know-twitter-could-do-688699

Infographics & Moving Twitter images• http://www.techxav.com/2009/12/21/7-creative-and-interesting-infographics-about-twitter/• Twitter Chatter during Super Bowl – NY Times

What’s next?• What else is out there?• How do they differentiate from other networks?• Lifespan? Do I invest in a format with a short life?• Next Gen?

– Foursquare– YouTube– Flickr– LinkedIn– Buzz & Wave

• Next NEXT Gen– Google– IJML

• The Dead– MySpace– Bebo