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CRAFTING STRATEGY FOR KAUP BEACH “A Fun Filled day with Family & Nature” ADESH TIWARI | DEBIDATTA SATAPATHY | PALLAVI PRASAD | SATISH JAIN | SHUBHAM GUPTA

Crafting Strategy For Kaup Beach

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Page 1: Crafting Strategy For Kaup Beach

CRAFTING STRATEGY FOR

KAUP BEACH“A Fun Filled day with Family & Nature”

ADESH TIWARI | DEBIDATTA SATAPATHY | PALLAVI PRASAD | SATISH JAIN | SHUBHAM GUPTA

Page 2: Crafting Strategy For Kaup Beach

Agenda1. WHO-WHAT-HOW Model

2. Porter’s Five Forces

3. Context Auditing

4. SWOT Analysis

5. Exploring the Possibilities

Page 3: Crafting Strategy For Kaup Beach

WHO• Domestic Tourist

• Local/ Manipal Students

• NH-17 • South Karnataka

Visitors• Foreign Tourist

WHAT• Need: Leisure• Benefits: Excellent

Experience• Expectation: Clean,

Beautiful, Relaxing Beach

HOW• Service: Experience• Price: Free of cost• Promotion: Events,

Billboard• Place: Travel Agencies

Page 4: Crafting Strategy For Kaup Beach

KAUP BEACH

CUSTOMER

DIRECT COMPETITOR

SUPPLIER

INDIRECT COMPETITOR

• Manipal students/Local• NH-17• South Karnataka Tourist• Foreign Tourists

• Local vendors• Restaurant & Bars• Transportation Org.• Light house authority• Beach authority

• Krishna temple• Shimoga forest• INOX

• Malpe• Delta• Goa • Murudeshwar

Page 5: Crafting Strategy For Kaup Beach

Context Auditing

POLITICAL• Scrutiny and political permissions

ECONOMICAL• Tier-3 city , lower scope of local tourism

SOCIAL• Not seen as a heritage

LEGAL• Place of public heritage

Page 6: Crafting Strategy For Kaup Beach

SWOT AnalysisSTRENGTHS WEAKNESSES

• Century old lighthouse• Rocks present, adding to the beauty and thrill• White-sand beach• Ample space nearby to construct restaurants etc.• Ample space at beach for sports opportunities, e.g. a

volleyball net

• Distant from Manipal, Udupi and Mangalore• Inaccessible i.e. lack of economical transportation to

and fro• Lack of any proper eating joints nearby• No sports encouragement • No dustbins around anywhere on the beach• No nearby sight-seeing places• No incentive to spend entire day there, except distance

OPPORTUNITIES THREATS

• Capitalize on natural beauty, which is relatively quite high

• Economic accessibility can be arranged easily, e.g. buses• Basic cleanliness measures (dustbins) available quite

economically• Sports encouragement can be done at a very low cost• Festivals such as Kite flying could be encouraged and

promoted

• Other beaches may receive more people due to accessibility ease

• Roads leading to it not well developed• Mall-culture, or in this case Restaurant-culture may take

away a big share of customers from beaches• Increase in fuel prices• Littering may generate negative publicity• Other beaches may develop on sports encouragement

and drive away the student crowd

Page 7: Crafting Strategy For Kaup Beach

Exploring the possibilities

High Medium Low

High

Medium

Low

1. Volleyball court on the beach2. Opening up a better ambience

restaurant at the beach3. A better infrastructure in terms of

connectivity via bus4. A Better parking facility at the beach5. Advertising Kaup as “All day picnic

spot” 6. Opening up water sports7. Opening up of a large scale

resort/hotel8. Increased charges for the Light house

visit

12

3 4

56

7

8

POTENTIAL IMPACT ON BUSINESS

LIKE

LIH

OO

D O

F IM

PLEM

ENTA

TIO

N

Page 8: Crafting Strategy For Kaup Beach

What Next?

1. To create sufficient footfall on

Kaup beach.

2. To develop a self-

sustaining model in terms of revenue.

3. To maintain and

promote cleanliness in and around Kaup beach.

Page 9: Crafting Strategy For Kaup Beach

Thank You