Crafting a Successful Social Media Strategy

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    09-May-2015

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Using social media is not the same as having a strategy to use them effectively for your business. Learn how to find your potential customers online, leverage the influencers in your network, and funnel traffic to your website for sales and leads

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  • 1.Crafting a SuccessfulSocial Media Strategy Sarah WorshamWeb Strategist & CEO Sazbean Consulting Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

2. a little about me... Web Strategist, Geek, Entrepreneur, Mother, Wife, Webgrrl, Computer Engineer and MBA2 (in no particular order)what that means...I help companies and organizations growonline by creating digital strategies based oncustomized analysis and achievement ofbusiness goals.Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC 3. Overview What makes a strategy successful? Start with your Business Social Media Strategy ExampleSarah Worsham, Sazbean Consulting DBA Dynalink, LLC 4. What makes a strategysuccessful? photo by pshutterbug @ Flickr CC - http://www.ickr.com/photos/pshan427/2331162310/Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC 5. Dene Your Business photo by b0r0da @ Flickr CC - http://www.ickr.com/photos/boroda/493020048/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC 6. Setyour Goalphoto by viZZZual.com @ Flickr CC - http://www.ickr.com/photos/vizzzual-dot-com/2655969483/Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC 7. Who areyour customers?photo by ktylerconk @ Flickr CC - http://www.ickr.com/photos/ktylerconk/2163760529/Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC 8. Marketing &Messaging photo by NatalieMaynor @ Flickr CC - http://www.ickr.com/photos/nataliemaynor/2539937014/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC 9. Social MediaStrategy Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC 10. Identify Your Base of Operations photo by gregwest98 @ Flickr CC - http://www.ickr.com/photos/gregwest98/3733687366/Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC 11. Find Your Audience & Listen photo by Pop!Tech @ Flickr CC - http://www.ickr.com/photos/poptech2006/2968820581/Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC 12. Who are Your Inuencers? photo by icDJs @ Flickr CC - http://www.ickr.com/photos/icaz/201966162/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC 13. Find Your Satellitesphoto by Sarah Worsham All rights reservedSarah Worsham, Sazbean Consulting DBA Dynalink, LLC 14. Create a Content Strategy photo by websuccessdiva @ Flickr CC -http://www.ickr.com/photos/mariareyesmcdavis/2890706354/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC 15. Implementation photo by kevindooley @ Flickr CC - http://www.ickr.com/photos/pagedooley/2331236780Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC 16. Measure&Improvephoto by Memotions @ Flickr CC - http://www.ickr.com/photos/memotions/259656126/Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC 17. Example: Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC 18. Business Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC 19. Business Sazbean Internet &Business KnowledgeSarah Worsham, Sazbean Consulting DBA Dynalink, LLC 20. Business Sazbean IncreaseRevenueby 20% in Internet &2010Business KnowledgeSarah Worsham, Sazbean Consulting DBA Dynalink, LLC 21. BusinessBusinessOwners, Sazbean Marketing & PRProfessionals IncreaseRevenueby 20% in Internet &2010Business KnowledgeSarah Worsham, Sazbean Consulting DBA Dynalink, LLC 22. BusinessBusinessOwners, Sazbean Marketing & PRProfessionals Increase Increased SalesRevenueOnlineby 20% in Increasing ROI of 2010online tactics Internet &Business KnowledgeSarah Worsham, Sazbean Consulting DBA Dynalink, LLC 23. Business Business Owners, SazbeanMarketing & PR Professionals Increase Increased SalesRevenue Onlineby 20% in Increasing ROI of Passionate, Geek,online tactics Internet &2010StrategicBusiness Professional Experience, Knowledge Degrees, Testimonials Deep technical understanding with a 10,000ft view of how to reachSarah Worsham, Sazbean Consulting DBA Dynalink, LLCdestination 24. Social Media StrategySarah Worsham, Sazbean Consulting DBA Dynalink, LLC 25. Base of Operations Sazbean.comSarah Worsham, Sazbean Consulting DBA Dynalink, LLC 26. SatellitesTwitterFacebookLinkedIn Sazbean.comSarah Worsham, Sazbean Consulting DBA Dynalink, LLC 27. Content Strategy Twitter Facebook LinkedIn Sazbean.com Internet, Marketing & Technology News & Tips Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere Podcast 1/week Newsletter monthlySarah Worsham, Sazbean Consulting DBA Dynalink, LLC 28. ImplementationTwitter Request a Quote Register for Webinar Signup for Newsletter Facebook LinkedIn Sazbean.com Internet, Marketing & Technology News & Tips Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere Podcast 1/week Newsletter monthlySarah Worsham, Sazbean Consulting DBA Dynalink, LLC 29. Start with Business 1. Dene Your Business 2. Set Your Goal 3. Who are Your Customers? 4. Dene BenetsLets5. Marketing & MessagingReview!Social Media 1. Identify Home Base 2. Find Your Audience & Listen 3. Who are Your Inuencers? 4. Identify Your Outposts 5. Create a Content Strategy 6. Implementation 7. Measure & ImproveSarah Worsham, Sazbean Consulting DBA Dynalink, LLC 30. To Learn More: Sazbean.com blog, podcasts, upcoming webinars SazbeanConsulting.com Internet Marketing & Strategy Recommended Reading:Social Media Marketing: An Hour a Dayby Dave Evans(amazon afliate link)Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC 31. Connect with me... SazbeanConsulting.com Blog: Sazbean.com Twitter.com/sazbean Facebook: www.facebook.com/sazbean LinkedIn: http://www.linkedin.com/in/sazbean saz@sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC