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Click to edit Master title style Click to edit Master text styles Click to edit Master text styles IMPOSSIBLE IS NOTHING

CPA Global - Don’t Fire Them, Fire Them Up

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After reading a book by this same title, Joe set out to transform a company that was at 49 percent of plan when he took over. Believing that the problem was more than just a sales issue, Joe rallied the entire organization, from marketing and sales ,to finance, operations and legal, around a new approach. Since then, he has achieved 120 percent of plan for the last three years, while retaining 92 percent of the original salesforce. Joe proved that sometimes poor performance comes from not providing the right programs, plans and processes.

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Page 1: CPA Global - Don’t Fire Them, Fire Them Up

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Click to edit Master text styles!IMPOSSIBLE IS NOTHING

Page 2: CPA Global - Don’t Fire Them, Fire Them Up

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HOW WERE WE DOING!

49%   0  

-­‐  

49%  of  Target  

FLAT  SALES  CAGR  

NO  ONE  OVER  PLAN  

TURNOVER  HIGH  

Page 3: CPA Global - Don’t Fire Them, Fire Them Up

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Target Clients!

•  Law Firms & Corporations!–  LAWYERS!

•  ENGINEERS!•  LAWYERS!

•  Single Inventor to Household Name!

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CHECK THE TEMPERATURE!

Q. WHY ARE WE BETTER THAN OUR COMPETITION?!!A.  I AM NOT SURE WE ARE!

Q. WHY ARE SOLUTIONS BETTER!!A. I AM NOT SURE THEY ARE!

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WHAT WAS I THINKING!

THIS IS NOT IMPOSSIBLE…ITS GOING TO BE FUN!

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How Did We Do It!Ø   Properly  segment  the  sales  force  

Ø Implement  the  plans,  programs  and  processes  necessary  to  be  successful  

Ø Engage  our  clients  to  understand  their  challenges  and  what  be?er  would  look  like  to  them  

Ø Develop  messaging  that  would  be  used  throughout  the  enCre  organizaCon  and  not  just  by  sales  

Ø   Relentlessly  pursue  excellence  

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SELL FASTER!NO……Slow It Down To Go Faster…..!

!7  

Research   Engage  Vendors  

Buy  

www.cpaglobal.com  

To  GROW  Faster  

Sales  

MarkeCng  

OperaCons  

ONE  CONSISTENT  MESSAGE  

Web  

Lead  

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GROWTH THE BUSINESS!

49%  

~95%  

0  

26%  

Went  from  49%  to  123%  

26%  CAGR    

From  0  to  72%  Reps  Over  Plan  

RetenKon  at  95%  

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WHAT WAS I THINKING – Ali vs. Liston!

"Impossible is just a big word thrown around by small men who find it easier to live the world they've been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.“!

- Muhammad Ali, American Heavyweight boxer!

!9  

Page 10: CPA Global - Don’t Fire Them, Fire Them Up

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