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COVER MEUnderstand & engage generation Y
Icebreaker
snowflakes Pairs: 1 instructor & 1 participant Instructor envelope/Participant envelope• Participants can NOT see the document in the envelope
Instructors – read instructions When all hands are up, when for my signal
What we’ll cover
How Who• Generation Y & mocial
Exercise 1: part 1• What
Mocial Exercise 1: part 1• What if
Platforms Exercise 2: Your social network Summary
How do you communicate?
Exercise #1 – pt 1: what?
Communications plan Teams of 2-3
List #1:• elements you currently communicate to your teams
List #2:• which of those elements could be communicated
digitally?
Who am I talking to?
Who is a lifeguard? Born 1989-1994 (17 to 22 years old) Slightly more female Social Outgoing Driven Ambitious
SOCIAL + MOBILE = MOCIAL
Gen Y & Mocial 80% + own a cellphone• 30%+ smartphone
90%+ access Internet via their phones 50%+ use Internet to learn & communicate 80%+ send 2200+ SMS/month 90%+ use their phones to• access Facebook• share photos• write blog posts
Mobile growth dsadhttp://www.youtube.com/watch?v=0aUQLIPdtg8
Exercise #1 – part 2: what if?
Take 10
Recap Audience: generation Y, mostly female Types of communications• Schedule• Change in protocol• Training• Community announcements• Pay• Other
Can we convert communication methods to mocial?
Platforms
Why communicate via mocial platforms? Timely & relevant Always on Direct access Preferred method of communications Community-creator Uniform message
Options
yammer Must have same email extension (@redcross.ca;
@milton.ca)• You will not have access with a general email extension
(@gmail.com; @live.ca) Completely private network Can upload files (any type) Can create smaller groups (i.e. Aquafit; Adult lessons) Can send private messages Cost: Free
Options
ning By invite only – any email address Direct link: http://miltonsportsplex.ning.com Mobile application: simply add /m to the end of your network Can sign in via Facebook or email address/password combo Completely customizable• Organization header• Each individual can customize their page/profile• Can create forum, groups, blog posts, videos, photos, chats,
workstations, events Cost: $2.95 per month (for up to 150 people)
Options
facebook Levels of control Share: updates, photos, documents, events Email push for new posts: mobile friendly Recognizable & easy to participate Easily links to other platforms Cost: Free
Exercise #2: the social network
Build your social network In groups of 3-4 (ideally if you work togeher) Design the front page of you social network Consider• Key information• Secondary information• Groups• Chats• Videos• Events• What else?
Share
Summary Your audience is connected… always! Your message needs to be communicated… always! Yes, you can… create your own social network.
Socialnomics 2011 http://www.youtube.com/watch?v=3SuNx0UrnEo
Q&AJudi [email protected]
t: @chieflemonheadwww.slideshare.net/chieflemonheadwww.thelemontwist.wordpress.com
Judi SamuelsManager, Corporate CommunicationsMaritz Canada
