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Enrique Fernández

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Mi Jefe, la cultura del

NO y otras razones

para ser Emprendedor

Enrique Fernández

CEO SupplierSync & Fuzhou HC

Mayo 2011

NO NO

NO

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Background

Enrique Fernández,

CEO Ingeniería Civil Industrial,

PUCV

MBA HTW Berlin, Alemania

País: Chile

CEO at hcindustry.com, China based

internet-trading company

CEO at SupplierSync

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Background

Enrique Fernández,

CEO Ind. Eng. PUCV,

MBA HTW Berlin, Germany

País: Chile

Ex. Capgemini Consulting

CEO at hcindustry.com, China based

internet-trading company

CEO at SupplierSync

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Razón 1: EL JEFE y la Cultura del NO

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• Cómo renunciaba y empezaba mi emprendimiento? -> Exit

Strategy

• Amarrar el primer cliente antes de renunciar -> +Cash Flow

• Cash positivo desde Día 1

• Año 2009 -> 500K USD

• Esperado 2011 -> 5M USD

Razón 2: Exit Strategy

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• SupplierSync nace de vivir el el problema mismo.

• Primer producto de orientación 100% Tecnológica.

• Intro a CustDev y el Lean Canvas.

• StartupChile -> cambio de pardigma? volver?

• Desafíos: Mano de obra “emprendedora”, burocracia, otros

• 100 starups en Julio…WOW! -> Oportunidad!

Razón 3: Visión

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SupplierSync

B2B Sourcing Life Social Life

Internet penetration-> 440% (200-

2010)

Facebook->over 600M usuarios

Social Sharing, Social

Communication, Social Buying

Users Collaboration

2011-> 3000+ verified scams in

Alibaba.com (market leader)

People don‟t share anything

70% Buyers is afraid of scams

80% Suppliers have rentention

problems

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Hard to find reliable suppliers

prospects in specific markets

(good suppliers are an asset).

Personal suggestions are a key

element, but are a limited

resource.

Sourcing risk is high.

Suppliers Buyers

Customer Retention is very low

with the current solutions.

Personal suggestions are a key

element, but are a limited

resource.

Hard to find reliable sales

prospects in specific markets.

SupplierSync- El Problema

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Access B2B group buying

promotions.

Post their sourcing needs.

Suggest (Route) other people.

Endorse people„s skills.

*Request certification process.

Search for the best at lower

risk.

3- Our Solution / Features

Buyers Can

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3- Our Solution / Features

Suppliers Can

Offer B2B group buying

promotions.

Suggest (Route) other

people.

Endorse people„s skills.

*Request certification

process.

Get new customers easily

and reach loyalty.

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• Usen al jefe.

• Salida de la empresa -> Planeada -> Financiamiento?

• Sacrificios pero más recompenzas.

• CustDev + Lean Canvas-> Aprovecharlo!

• Aprendan temprano, aprendan rápido-> Fallen temprano, fallen y

aprendan rápido

Conclusiones

@efernandezr

@suppliersync

Gracias!

Tiago Matos

•We studied

•Jan 2008

•We worked

•Jun 2008

•We built

•Dec 2009

Vijay Kailas

•Vijay Kailas, CEO and Founder

Social TV for the next generation

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George Cadena

I’ve always wanted to

be one.

Why I became a

starter.

But I thought that it would be something

like this.

Soo.. Coming from… Undergrad

Grad School

I thought that it would be

something like this.

I took the safe & traditional route -

Work

It was cool.

A year in Afghanistan

When I got back, I was ready for the American dream

White Picket Fence

But when I got back, it felt like this

So I quit!

What I want Work & Life

to = Joy

My projects

For me to you

We’re not Professors. We’re simply students from

different parts of the world who love what we do and want the same for you

Who we are

¿Preguntas?