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Corporate Social Strategists on SlideShare Ross Mayfield VP Business Development

Corporate Social Strategists on SlideShare

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Analysis of a list of Corporate Social Strategists and how they use SlideShare

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Page 1: Corporate Social Strategists on SlideShare

Corporate Social Strategists on SlideShare

Ross MayfieldVP Business Development

Page 3: Corporate Social Strategists on SlideShare

What are they sharing?Top tags on Corporate Social Strategist content, 2006-2011

Page 4: Corporate Social Strategists on SlideShare

First 5

When did they join SlideShare?

Nial Cook, Hill & Knowlton 10/4/06

Philippe Borremanns, Van Marcke Group 10/4/06

Craig Cmehil, SAP 10/5/06

Alan Lepofsky, IBM 10/5/06

Scott Monty, Ford 3/25/07

niallco

ok

scottmonty

cbacc

us

deirdrew

alsh

Steve

Furm

ankla

uer

shash

ib

martyc

sonnyg

ill

jayric

hman

brianwatk

ins

chim

oosesh

wen

minassian

markyo

lton

gavin

baker

jodiontheweb

pollypea

rson

htpotter

smciln

ay

socia

lnerdia

tursipops

FranSa

nsalone

Jan-04

May-05

Oct-06

Feb-08

Jul-09

Nov-10

Apr-12

Early adopters: Most joined in 2008

Meanwhile, SlideShare grew from 35 to 45 million unique visitors/mo in the last 6 months

Last 5 Fran Sansalone, Thomspon Reuters 8/14/10 Erin Macartney, PAMF 8/4/10 Keith Boswell 7/28/10 Zoya Fallah, Cisco 6/29/10 Christine Morrison, Intuit 6/2/10

Page 5: Corporate Social Strategists on SlideShare

Top 5 Presentations

By Corporate Social Strategists

Page 9: Corporate Social Strategists on SlideShare

The e-commerce models#4 Most Viewed presentation by Corporate Social Strategisthttp://www.slideshare.net/vaninadelobelle/the-ecommerce-models

Vanina DelobelleSearsE-commerce Product Management

#4

Page 10: Corporate Social Strategists on SlideShare

“Oracle in the Cloud”AWS Webinar#5 Most Viewed presentation by Corporate Social Strategisthttp://www.slideshare.net/JustinKestelyn/oracle-in-the-cloud-aws-webinar-presentation

Justin KestelynOracle Technology Network

#5

Page 11: Corporate Social Strategists on SlideShare

Top 10 Presentations by Views1. 105,888 Social Media Strategy 2. 80,111 Social Networking Statistics And Trends 3. 35,077Building

a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study

4. 30,026 The e-commerce models 5. 25,119 "Oracle in the Cloud" AWS Webinar 6. 20,368 The impact of corporate culture on enterprise social media 7. 20,238 360-degree Marketing 8. 17,330

Zero to 60: Social Media Strategy via Ford [Keynote - OMMA Global 2009] 9. 15,942 Dave Knox - IEG 2008 Presentation on Youth Marketing 10. 10,125 2009 Marketing Quotes

Page 12: Corporate Social Strategists on SlideShare

Corporate Social StrategistsUsage Metrics

Page 13: Corporate Social Strategists on SlideShare

Here Comes the Power Laws

Blog post: Power law of participation, 2006

Page 14: Corporate Social Strategists on SlideShare

The Core Contribution Metric

Uploads to SlideShare

LeeAase 108 skwilder 31 OSUSquire 23 vaninadelobelle 23 rickmans 22

LeeAase

rickm

ans

JamieP

appas

agberg

RobertLo

mmers

heavy

winter

cbacc

us

jodiontheweb

onehalf

amazi

ng

jkuram

ot

socia

lnerdia

ianke

nnedy

rickm

ahn

Steve

Furm

an

Zoya

Falla

h

cschick

klauer

rwion

briankli

ng

donnellym

r

jayric

hman

merubin75

worleyg

irl0

20

40

60

80

100

120

Obviously, top uploaders also found in top views list

Many strategists still in view-only mode

Page 15: Corporate Social Strategists on SlideShare

Most Followed

Followers on SlideShare

ConversationAgent 341 scottmonty 264 vaninadelobelle 186 rickmans 114 LeeAase 101

Conversa

tionAgent

LeeAase

kburb

ary

niallco

ok

sonnyg

ill

alanlep

o

marilyn

prattmart

yc

wishiel

s

minassian

garyk

oelling

JustinKest

elyn

marcusn

elson

rmich

aelm

urray

htpotter

TheS

ocialEx

ec

merubin75

briankli

ng

Zoya

Falla

h

derekb

rookm

eyer

jayric

hman

MikeBoeh

mer57

tursipops

0

50

100

150

200

250

300

350

400

Followers help content go viral and help increase the odds content will be featured on the SlideShare homepage

Page 16: Corporate Social Strategists on SlideShare

Following the Most

Following on SlideShare

rickmans 112 vaninadelobelle 91 zenaweist 53 maverickwoman 38 kburbary 31

Conversa

tionAgent

LeeAase

kburb

ary

niallco

ok

sonnyg

ill

alanlep

o

marilyn

prattmart

yc

wishiel

s

minassian

garyk

oelling

JustinKest

elyn

marcusn

elson

rmich

aelm

urray

htpotter

TheS

ocialEx

ec

merubin75

briankli

ng

Zoya

Falla

h

derekb

rookm

eyer

jayric

hman

MikeBoeh

mer57

tursipops

0

50

100

150

200

250

300

350

400

Following others is a core SlideShare community activity

Subscribing to other people or companies a sign of engagement

Page 17: Corporate Social Strategists on SlideShare

Lower Threshold Participation

Shares Favorites Commentsvaninadelobelle vaninadelobelle vaninadelobelleLeeAase ConversationAgent jkuramotonehalfamazing LeeAase ConversationAgentConversationAgent scottmonty LeeAaserickmans lasandra5 scottmonty

The leaderboards for low-threshold for participation actions are similar

Shares (Twitter, Facebook, email, etc) and Favorites are one-click actions

Comments have a higher threshold, and definitively less active than sharing actions

vaninad

elobell

e

rickm

ans

JustinKest

elyn

karen

snyd

kburb

ary

shash

ib

niallco

ok

TheS

ocialEx

ec

allan

cme

lacyk

emp

marilyn

pratt

wishiel

stw

alkkla

uer

sMoRTy

71mijo

ri

tursipops

briankli

ng

donnellym

r

jamesd

avidso

n

keith

boswell

smciln

ay

worleyg

irl0

200

400

600

800

1000

1200

1400

1600

1800

Shares, Favorites & Comments

Top 5s

Shares

Page 18: Corporate Social Strategists on SlideShare

Most Views of their content

Views on SlideShare

vaninadelobelle 234350 LeeAase 127256 onehalfamazing 87056 scottmonty 62773 ConversationAgent 60135

vaninadelobelle 13548 LeeAase 9748 adamclyde 7113 scottmonty 6370 JustinKestelyn 6074

Most Embed Views of their content

vaninad

elobell

e

Conversa

tionAgent

DKnoxMUag

berg

JamieP

appas

metafluen

ce

ccmeh

il

htpotter

minassian

ianke

nnedy

maveri

ckwoman

TheS

ocialEx

ec

lacyk

emp

tangy

slice

cschick

wishiel

smijo

ri

tursipops

briankli

ng

donnellym

r

jayric

hman

merubin75

worleyg

irl0

50000

100000

150000

200000

250000

vaninad

elobell

e

JustinKest

elyn

DKnoxMU

OSUSq

uire

kburb

ary

agberg

metafluen

ce

zenaw

eist

sMoRTy

71

maveri

ckwoman

jodiontheweb

aneta

nhall

cschick

allan

cme

Steve

Furm

an

bomberotorer

o

kellie

parker

borremap

derekb

rookm

eyer

jaban

croft

KaraIm

ai

smciln

ay

Zoya

Falla

h0

2000

4000

6000

8000

10000

12000

14000

16000

Page 19: Corporate Social Strategists on SlideShare

Advice for Social Strategists• Only 43% of you added

SlideShare to your LinkedIn profile

• Share documents and videos

• Make more use of embeds

• Try Zipcast

• Have you company Go Pro and get a Channel like this

• Build a SlideShare Network like IBM or Dell

Page 20: Corporate Social Strategists on SlideShare

Questions?@ross on twitter

[email protected]