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Phoolwool Agri E-Trade Private Limited# 5 Impala House, 36 Vishwas Colony,
Bhd. Bharat Petrol Pump, Alkapuri,
Baroda, Gujarat, India 390007
Website: www.phoolwool.com
Call : +91 8000 143 243
Email : [email protected]
Online Retail Business in India – An Overview
• Exponentially growing Internet based Retailers • Key Facts– Online retail revenues surging from around INR 1,500
Crore in 2007-08 to an estimated INR 13,900 Crore in 2012-13 – a compounded annual growth rate of 56 per cent: to become INR 50,000 Crore industry by 2016
– CRISIL
– Online retailing — both direct and through marketplaces — is estimated to grow at a whopping 50-55 per cent annually for the next three years
– Research house
– The already habitual and compelling social networking sites like Facebook, Twitter, and LinkedIn have clinched on to the increasing share of an individual surfers Internet time.
– Travel business dominates with about two-thirds share, however the equation is changing fast enough to pose a threat to brick-and-mortar retailers — not just of books, music and electronics, but also apparel and grocery
• Flowers are the most beautiful creation of God and theycome in all vibrant beautiful colors – they have been anintegral part of expression for all human beings. Be it love,happiness, joy, respect, faith, grief, condolences andmourning all these expressions have been very wellconveyed humanly and beautifully through flowers. Our aimis to tap this potential market through a structuredapproach.
• Based out of Baroda, Gujarat; we are Phoolwool Agri E-Trade P Limited, a diverse team with variety of experienceand exposure in to IT & Financial Services domain
About --- Phoolwool Agri E-Trade Private Limited
• Phoolwool.com is an online portal for potential subscribers andInternet surfers to send personal expressions to their friends, relativesand loved ones; sitting conveniently in front of a computer OR laptopOR smart phone OR tablet OR a phablet
• Deliver by taking Online / Offline Orders for flowers and other assorted gifts and items as the requirement may be in the best possible optimum delivery schedule
• Our USP and Priority Focus:
– Corporate Client Network across all major cities
– Specialty Products like Printed Natural Flowers, Printed Cakes, Printed Cookies
– Excellent Vendor Network for assured quality delivery of our service.
About Us - Phoolwool Agri e-Trade Private Limited
About -- Phoolwool Agri E-Trade Private Limited
– We take offline orders for delivery of flowers and other items on variousevent dates as per the client requirement. Pre Scheduled delivery of flowersto patrons, clients, distributors, customers, can also be managed for theclients.
– We provide user id and password for clients to track the complete MISabout delivery of flowers, addition, deletion, editing of their requirements.
– Clients will be receiving SMS and Email intimation and confirmations for preand post delivery of flowers.
– Additional gifting ideas can be availed on specific request. We assureprompt and timely delivery thru our partner and florist network acrosslocations.
– Complete floral arrangements for events and occasions. Event baseddelivery of flowers for corporate events / functions.
Mission
To bring delight to each and every Customer and Deliver their
feelings, expression by way of flowers
Vision
To be the number One online website company seeking Online Orders for
delivery of Flowers, Cakes, Chocolates and other assorted gift items across
India and other international markets.
Our Products and Services
Fresh Flower Bouquets delivered across locations in India
Printed Flowers – express it differently in an unique manner
Cakes, Chocolates and other Gift items
Floral Arrangement & Decor
Flower Decorations for Events and Occasions
Soon to be launched : Phoolwool Daily – Daily delivery of flowers to
homes and commercial establishments likes shops, offices, factories
etc.
Our Range of offerings
Beautiful Flowers
Printed Natural fresh flowers
Printed Flowers
Festivals and Celebrations
Printed Flowers for
Wedding and Special Events
Who we are…
Viral has been nurturing this idea since last 2 years and its his vision that this venture is taking shape. He hasdone his MBA (Marketing) from B K School of Management, Ahmedabad. Has experience of 12 years inmanaging Business Development encompassing Sales, Marketing, Client Relationship Management and TeamManagement. He has worked with Reliance Capital, Kotak Mahindra Bank and IDBI Bank.
Responsibility: Look after overall delivery of business operations across all functions of Marketing, BusinessDevelopment, Network Tie Ups, IT Setup, Customer Care and Client Acquisitions.
Viral Chaudhary – Founder & Chief Executive Officer
Innovative Professional with hands on exposure & experience in Sales & Marketing, Business Development,Recruitment & Manpower across sectors. Has more than 10+ years of corporate experience in Sales, Marketing,Business Development, Channel Management, Relationship Acquisition, Relationship Management, Strategic TieUps, and Team Management across majors like TATA AIG, Kotak Life, Reliance Life and Emirates Bank.
Responsibility: Overall Business strategy, Marketing, Network Tie Ups, Client Acquisition & Business Development
Ravindran Nambiar – Co-Founder & Chief Marketing Officer
Post Graduate in e-Commerce from SEMCOM, Anand 8+ years of hands on exposure & experience in Sales &Marketing and Business Development. In the past has been associated with Aviva Life Insurance, Kotak LifeInsurance, Bajaj Life Insurance.
Responsibility: Day to day operations and Internet Support.
Veenit Bannatwala – Co – Founder & Chief Operating Officer
Business Philosophy
• Creating a Value Proposition to a segment of the Agriculturist who are farmingand growing flowers, this is not well organized. These flowers reach theAgriculture Produce Market and then to the final florist who prepares, cuts,arranges beautifully, packs it, wraps and retail it / sell it to a customer for thatspecific occasion / event /expression / feeling conveyed further.
• By reaching out to people at the bottom of the pyramid / last leg of theseflower vendors at the road side or in small shop we intent to facilitate asustainable livelihood by way of constant flow of orders and purchases as anaggregator in the market.
• To become an integral part of the Customer Delight initiatives of the evergrowing corporate requirements to satisfy their customers, clients, businessassociates, dealer distributor network etc.
• Also become an integral part of the Talent Engagement / Talent Retention /Talent Development initiatives in companies / corporate/ MNCs etc.
Outlook of Floriculture Business
• A growing market as a result of improvement in the general level of well being in the country and increased affluence,particularly among the middle class, has led to transformation of the activity of flower growing into a burgeoning industry.Availability of diverse agro-climatic conditions facilitates the production of all major flowers throughout the year in someor the other part of the country.
• The increased growing of contemporary cut flowers like rose, gladiolus, tuberose, carnation etc has led to their use forbouquets and arrangements for gifts as well as decoration of both home and workplace. Floriculture is estimated to coveran area of 1.14 lakh ha with a production of 6, 70,000 MT of loose flowers and 13009.3 million cut flowers
• Growing at a compounded annual growth rate of about 30%, India's floriculture industry is likely to cross Rs 8,000 Croremark by 2015, apex industry body ASSOCHAM said.
• Currently, the floriculture industry in India is poised at about Rs 3,700 Crore with a share of a meagre 0.61% in the globalfloriculture industry which is likely to reach 0.89% by 2015, according to a study titled, 'Indian Floriculture Industry: TheWay Ahead' released by The Associated Chamber of Commerce and Industry of India (ASSOCHAM).
• Besides, the global floriculture industry is likely to cross Rs 9 lakh Crore mark by 2015 from the current level of about Rs 6lakh Crore and is growing at a compound annual growth rate of 15%, said a statement issued by the chamber
• With a share of about 65%, market share of rose alone in the flower industry in India accounts for over Rs 2,400 Crore ofthe overall floriculture industry and 75% of the global floriculture industry, said the study.
• Rising demand from tier II and III cities apart from urban centres is likely to spur demand for roses this Valentine's Day asprice of export quality cut rose is likely to quadruple from its current average ruling price of about Rs 15 to Rs 20 per stem.
The Demand & Growth
• Demand for Roses has spiralled upwards by over 25% in domestic and byabout 30% in international markets with the increase in V-Day celebrations.Fall in the value of rupee against major currencies is the prime reason behindthis upsurge in demand for roses in international markets of Australia,Germany, Greece, Italy, New Zealand, the Netherlands, the United States,the United Kingdom and other countries of Europe and the Middle East.Besides this, majority of flower growers are hoping for about 30% rise interms of revenue during February alone with a turnover of about Rs 10 Crore.
• About 40 Crore cut roses are grown across India every year and Karnatakaalone accounts for about 75% followed by Maharashtra, Tamil Nadu, Bihar,West Bengal, Uttar Pradesh, Haryana, Punjab, Jammu and Kashmir, AndhraPradesh and Madhya Pradesh, said ASSOCHAM
Where we are and where we want to be…
Current Florists Network Affiliates
Mumbai
BangaloreChennai
Pune
Delhi & NCR
KolkataBaroda
Gurgaon
Hyderabad
Cochin
Jaipur
Growing and Expanding Footprints through Florists Network Affiliates
India
Australia
UAEUK&E
Americas
Entire Gujarat
Head Office
Individual Orders
Customer intimated for the occasion 24 hours prior to the event
Server / Customer Database
Customer queried if he / she would want to send flowers /
gifts / cake
Customer logs in and places order
Delivery at the required address and time
Customer sent confirmation on delivery receipt
Database updated
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Corporate Orders
Business HR intimated for the occasion 24 hours prior to the event
Server / Customer Database
Delivered to employee at the office address before office
business hours
HR logs in and updates database
Business HR sent confirmation on delivery receipt
Database updated
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