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Overview• The Plant• Infrastructure & Stakeholders• Quality Policy, Certifications• Manufacturing Goals and
Practices
Deleez Ready to Eat• The Range• Packaging• Market Information & Reach
Order Turnaround Time
Roadmap
Established: 2004 Infrastructure:
• Registered Office: Alwar, Rajasthan• Factory: Roorkee, Uttarakhand – an upcoming Industrial Hub of
India. Installed Capacity: 1000 MT p.a. Utilised – 78%• Marketing and Liaison Office: New Delhi
Turnover: Rs. 50 million (Apr ’11 – Mar ’12) Technology:
• Acquired from Defence Food Research Laboratory (DFRL), Mysore, Karnataka, India.
• Products manufactured and packaged utilising the MRE (Meals Ready to Eat) Technology; developed by NASA for the US Army
• Product Management & Processing Machinery from Europe & USA
Products: Ready to Eat Meals, Fruits & Vegetables
Overview
OverviewInfrastructure
Factory licensed under Food Safety and Standards Authority of India (FSSAI), Manufacturing License Number 10012012000037.
Plant specifications as per FSSAI Standards (highest benchmark set by Ministry of Food Processing Industries, Govt. of India)
Obtaining HACCP & ISO 9001:2008 Certifications Plant & Machinery operated by trained Personnel adhering to
• Standardised Manufacturing Guidelines• ‘Good Manufacturing Practices’
Unmatched Product Quality attained through:• Expertise of our Core Product Mgt. & Manufacturing Team with
40+ yrs. of experience in the Food Processing sector• High levels of Quality Conformance in Raw Materials &
Processing Methods
OverviewStakeholders
R & D+
Q.C.(4)
Production (58)
Institutional
Marketing (4)
Finance (6) Retail
Marketing (12)
CORE
TEAM (5)
Specialised Projects
Retail Market
Institutional Market
Vendors
We commit ourselves to produce Tasty and Wholesome
‘Ready To Eat’ Foods in Safe and Durable Packaging,
with a Long Shelf Life
We commit to achieve this goal by Continual
Improvement in our Quality & Food Safety
Management System conforming to the Quality
Control Manual
OverviewOur Quality Policy
OverviewHACCP at Flower Valley Implemented the HACCP
Standards in line with ISO 9001- 2008 and Good Manufacturing Practices
HACCP Certification received under the guidelines of United Registrar of Systems (URS), a United Kingdom based consultant
The certification is issued by “United Kingdom Accreditation Services (UKAS)” a body of International repute
To Create Uniformity in Quality by Strict Conformity to Quality Guidelines
To Increase Operational Efficiency by Improvement in the Manufacturing Process
To work towards Complete Customer Satisfaction through Continual Feedback and Research, thereby reducing Complaints
To Reduce Internal Rejection by taking QuantifiedPreventive Actions Annually
To continually train our Human Assets To manufacture under the Principles of HACCP and
GMP
OverviewOur Manufacturing Goals
OverviewFlexibility in ManufacturingFlower Valley Foods has been successful in creating a
Manufacturing Model to incorporate changes as per Customer Requirements and Taste Profiles.
We achieve this degree of Customisation by following our unique ‘Flexible Manufacturing Process’
Just-in-Time Production Planning enables us to planaccording to the buyers requirementsIn-house Research & Development team creates new recipes
and production methods through Innovative Recipe Management tools
OverviewRetort Pouch Advantages
Thermo Sterilization for Commercial Sterility
Process validation for Real-Time Control
Multilayer Retort pouch for Long Shelf Life
Freshness Intact without use of Preservatives Easy to Carry and Usage Flexibility
Instant Heating Property, 3-5minutes of Exposure No Risk of De-lacquering & No Off-Flavour
Ambient Storage, no refrigeration required
DeleezQuick Serve Meals
Cottage Cheese in Spinach Gravy
Mashed Vegetables Curry in Butter
Split Green Lentils Dessert
Diced Vegetables in Creamy Gravy
Cottage Cheese in Rich Tomato Curry
Split Gram Flour Dumplings
in Yogurt Gravy
Chickpeas Curry
DeleezQuick Serve Meals
Black Gram Lentils Curry
Kidney Beans Curry
Diced Potatoes & Peas Curry
Mutton Rogan Josh Base Gravy – Veg. Butter Chicken Base Gravy – Veg.
Deleez –Quick Serve Meals & Ready Use Gravy
Indian Cornmeal Flour Flatbread Indian Wheat-flour Flatbread
Deleez –Breads & Rice
Mix Veg. Rice Pilaf
‘WE DO WHAT WE KNOW BEST’:• North Indian Delicacies form 90% of Current bouquet
of Deleez• Popular dishes chosen and developed after rigorous
Market Survey, Competition Benchmarking and review by a panel of Gourmands
• Relative Parameters maintained for Taste and VisualAppeal
• Shelf Life: 18 Months• Packaging designed for
Higher On-Shelf Visibility and‘Breaking through the Clutter’Reduced Storage and Warehousing space
Salient Features
Launched in March 2005 Gradual and Strong uptake in fiercely competitive yet
Nascent Ready to Eat (Rs. 70 crore – estimated on Sales Turnover of major players) market.
Current Distribution Setup includes• India
Domestic Retail Market Institutional Market – Defence Forces,
Hotels, Catering Houses, Adventure Tourism
• Exports – Australia, Italy, USA
Market Information
68.3
128.8
12.5
Domestic Retail Exports Retail
Domestic Institutional Exports Institutional
Sales by Trade(% of Total)
Retail Formats catered to - Hypermarkets such as Big Apple, Spencers, 24X7 Supermarkets such as Food Plus, Needs, Store I8, Morning
Stores, Le Marche Community Stores such as Defence Stores, The Taste, Sugar n
Spice Corporate Tuck Shops
Market Information
Pic.4 - Deleez at Le March, Vasant Vihar, Delhi
Pic.3 - Deleez at Defence Stores, Defence Colony, Delhi
Market Reach
Performance:• Cornered 25-30% avg. sales of Large Format Stores
in Ready to Eat Category• Competitive Pricing in relation to Aashirwaad and MTR
range combined with Refined Taste Parameters have contributed to High Customer repeats, Word-of-mouth leads and Retail Store support for sales and In-Store
recommendations
Market Reach
Visit Us: www.deleez.com Write to Us: [email protected]