Corporate Marketing Integration: Merging Traditional And Digital Media

January 5 2012

First, definitions

• Traditional Media

First, definitions

• Digital Media

Inception.

Turning A Barge

Must-Haves

• Top down support • Team buy-in• Understanding• Expertise• Process

Must-Haves – Southern States

• Top down support: CEO/CMO• Team buy-in: Suck it up• Understanding: Research• Expertise: Internal/external• Process: Framework

So, what are we doing

So, what are we doing

• Radio• TV• Print• Billboard• Circulars• Direct Mail• In-store

So, what are we doing

• E-Blasts• Search• Social• Display• Mobile• Video

Results

• Organic rankings increased• Cost Per Acquisition reduced• Social engagement• In-store buzz• Ongoing market studies…

Adaptation & Evolution.

Lessons Learned & Tips

• Top down buy-in• All about the customer• Open mind

• Start today• Have support• Do it right

Questions?

• Contact:– Jesson Zafar• jesson.zafar@sscoop.com (Southern States)

– 804-281-1179• jessonezafar@gmail.com (Business/Personal)

– 804-201-7596• Twitter: @jessonzafar• LinkedIn